T C 302 • The Business of Music Performance - W
2:00 PM-3:00 PM
Students with or without a musical background explore the dynamics and business challenges of the contemporary music performance world. Special guest lecturers may include directors of large performance venues, classical and pop music performers, music critics, songwriters, music publishers, entertainment law attorneys, and record producers. Regular guests include Gary Powell, songwriter and producer for Disney (over 45 million records sold), Bruce Robison, songwriter with three number one hits, Jim Eno, drummer and recording engineer for Spoon, and many others. Their experiences provide a contrasting cross-section of the contemporary "pay to hear" landscape. Lectures and discussions address the contrasts between the old and new music business models, the history of music technology, licensing, marketing, financing, copyright laws, contracts, attracting audiences, internet piracy, Web 2.0, and the thrills of performing for a packed house. The student will discover similarities as well as stark contrasts between the performance worlds of classical, pop, rock and more.
This course contains a substantial writing component.
Writing = 40% (Three papers, final essay)
Speaking/debating = 35% (Three oral presentations, participation in class discussions)
Testing = 25% (Three quizzes)
Philip H. Ennis, The Seventh Stream
Jeffrey Brabec and Todd Brabec, Music, Money and Success
Donald Passman, All You Need to Know about the Music Business
Nat Callahan, The Trouble with Music
Michael Eric Dyson, Know What I Mean?
David Baskerville, The Music Business Handbook
About the Professor
Professor Richter is in his 30th year with the University of Texas. He is the Associate Director and a Professor with the Butler School of Music. In addition, he serves as the Director for the Center for American Music. Professor Richter has served on the faculties at the University of Michigan and the University of Cincinnati. Professor Richter has enjoyed performance collaborations with a wide variety of personalities, including composers Morton Gould, Gunther Schuller, and Karel Husa, soprano Barbara Conrad, country western singer Willie Nelson, and the late Barbara Jordan. He has recorded and produced several CDs with the Longhorn Band, as well as public performances in the Dallas Meyerson Center, the Houston Wortham Center, and Austin's own Erwin Center. In 1995, he received the UT Ex-Students' Association "Top Hand" award and a special leadership excellence award from the Eanes School District. In 2000, he was selected for the Distinguished Alumnus Award given by the Tejas Foundation. In 2004, he was awarded the Teaching Excellence award for the College of Fine Arts. Professor Richter chairs a School of Music committee for new degrees in the music business and recording technology. He is also a contributing author for a textbook about the music business and careers in music. In 2007 he built the trademarked Longhorn Music label that is housed in the Center for American Music. Professor Richter has taught Plan II Freshmen seminars since 1996. He serves on the Plan II Faculty Advisory Committee and regularly leads seminars for Plan II senior thesis candidates preparing for their Plan II Symposium presentations.