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Michael Stoff, Director 305 East 23rd St, CLA 2.102, (G3600) Austin, TX 78712-1250 • 512-471-1442

Fall 2004

T C 125K • Public Speaking

Unique Days Time Location Instructor
42155 W
2:00 PM-4:00 PM

Course Description

An oral presentation is not just a well-written paper being read aloud. Many Plan II students excel at writing. However, when asked to speak to an issue or expound on an idea, the clear writing voice they have honed doesn't translate into a speaking situation. They sound unclear or tentative. The thoughts that are clear on paper are muddy in vocal translation. Mastering speaking structure is as important as mastering writing structure. Designed as intensive preparation for the Senior Thesis Symposium and for junior students who want to present research or key ideas, the primary goal of this course is to have students equally at home in speaking and writing; to have, as Paul Baker says, an "integrated ability"; to find both a speaking and writing voice and process. The complete competency in speaking is a fusion of strategy and skill. To that end, we will focus on the following elements during the course: 1. Framing structures for opening and closing with impact and clarity. 2. How to prepare: Clarifying and internalizing your message. 3. Strategic practice and "verbal drafting." 4. How to manage visual strategy. 5. How to manage time. 6. How to think to speak vs. how to think to write. 7. How to understand and develop your authentic style and voice. 8. How to read and adjust to context. 9. How to answer questions effectively.

About the Professor For twenty-four years Margaret Keys has coached clients in business, politics and law to increase their effectiveness in the arena of spoken communication. Recognized as a creative force and an innovator in her field, she pioneered changes in videocoaching methodology and created communication models to demystify the communication process. Her approach is “Audience-Driven.” She held a Distinguished Lectureship at St. Edward’s University. She received a Citation of Merit award from her alma mater, Southwestern University. She was named Outstanding Austin Communicator by Women in Communication. She has served on faculty for Leadership Texas, Leadership America, IC2, The University of Texas McCombs School of Business and The National Institute of Trial Advocacy. She has been on faculty for the newly created Plus Program in the McCombs School of Business. She helped create the curriculum and train the coaching pool for more than 800 MBA students, produced a DVD on presentation skills and strategies, and is currently collaborating with Steven Tomlinson to write a book on how to develop frames that drive meaning and decisions.


Fairhurst and Sarr, The Art of Framing A course packet will be required and available via University Duplicating


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