Department of Psychology
Department of Psychology

Sam Gosling analyzes Apple CEO Steve Jobs and Apple's new headquarters

Tue, June 14, 2011

Apple's futuristic new headquarters in Cupertino has been described as a "spaceship landing". The meaning behind this metaphor is analyzed by social psychology professor Sam Gosling, whose studies in personal space and identity show that what we choose to display in our spaces are clues that help strangers interpret who we are, as well as symbols to remind ourselves of who we want to be. Is Steve Jobs literally recreating the landscape of his childhood? Read more...

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    The University of Texas at Austin
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