Victoria Oluwatoyin Jesuto





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Effect of Cultural Beliefs of Yorubas on their Household Purchases

The effect of the culture of the Yoruba people group is spread to other areas of their life including the choice of household items purchased. There are a lot of beliefs, which stem from the culture that governs these purchases rather than the advantage of the use of the items. This paper attempts to identify and discuss some of these beliefs and to suggest ways in which some of this cultural belief can be overcome through effective advertisement of these products.