Culture can significantly influence psychoactive substance use (Rebhun, 1998). Ethnicity and culture have even been called the ˇ°strongest determinants of drinking patterns in a societyˇ± (Klatsky, Siegelaub, Landy, & Friedman, 1983, p. 372).
It has been suggested that cultures with little ambivalence about alcohol (and drug) use and norms that promote moderation and integration may have lower rates of alcohol (and drug problems) than cultures like the U.S. in which norms and attitudes toward alcohol and drug use differ widely (Bales, 1946; Trice, 1966).
An inherent bias pervades studies of alcohol and other drug use among different cultural groups because the comparison or normative group is generally members of the majority culture (Gutmann, 1999).
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