Lecture Outline for January 27, 2000
Selectivity


A. Selective exposure

1. involvement
2. proximity
3. utility
4. reinforcement

B. Selective attention

1. novelty
2. concreteness
3. less competing stimuli
4. momentum
5. utility
6. bias

C. Selective perception

1. reduce ambiguity
2. use redundancy
3. understand needs - four basic human needs:
   
   
   • need for control
   • need for inclusion
   • need for affection
   • need for efficacy
   
   
4. focus on schema

D. Selective retention

1. redundancy & repetition
2. utility
3. primacy/recency
4. salience

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