Lecture Outline for February, 2000
Charisma


I. How do we define it?

1. Perceived
2. Hard to Define

II. Why study?

1. Exposure
2. Attention
3. Retention
4. Influence

III. Dimensions of Charisma

• A. Credibility (moderately high)
  
  
  1. Competence (high)
     -product
     -process
     
  2. Composure (moderate)
  3. Trustworthiness (high)
     -about intentions
     -about capabilities
     
  4. Extroversion (moderately high)
  5. Sociability (high)
  
  
  
• SOCIABILITY SKILLS
  1. Never embarrass yourself
  2. Be aware of secret tests
      a. everyone has secret tests
      b. everyone has different tests
      c. we compare our tests to other people's tests
  
  
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