Planned vs. Unplanned Change

Unplanned change: Naturally occurring and spontaneous change that is part of a developmental process, or results from the seemingly unrelated and uncoordinated decisions and actions of many people and systems. Often the most pervasive change confronting organizations.

Planned change: An intentional process that is guided and directed by a "change agent." It is a conscious and deliberate intervention designed to alter a specific situation. Sometimes it is initiated to respond to "unplanned" changes that impact the organizations.


 First-order vs. Second-order Change

First-order change: incremental modifications that make sense within the organization's already accepted perspectives or frameworks for understanding.

Second-order change: qualitative, discontinuous shifts in the frameworks themselves, in the way organizational members understand significant dimensions of the organization and its work.


 Types of Macro Change in Organizations

Projects: Specific sets of short-term, results oriented activities providing support or direct services in response to unique conditions, problems, needs, or issues in the organizational or community context.

Programs: Relatively permanent structures designed to meet the ongoing needs of clients and to carry out the policies that are intended to meet community or organizational goals.

Policies: Guidelines that govern how the organization operates. Policies can be either formal (written down and clearly specified in policy manual) or informal (implicit, unwritten rules about how the organization should operate).


 Critical Elements of the Macro Change Process

Change agent: The person who feels a change it needed and takes steps to initiate the change. As a social work practitioner, YOU will likely be the change agent but not always.  Sometimes you may find yourself as part of the target system.

Action system: The people and resources you need to organize and deploy to make the change happen (including yourself).

Innovation proposal: The basic idea you want to implement.

Action plan: A detailed blueprint for how to go about achieving the desired change.


Innovation and Change

Innovation--A departure from existing practices or technologies. Often represents a significant departure from the state of the art at the time it appears. The introduction of something novel. Most often centers on production technology.

Change--Variation or alteration in form, state, quality, or essence. In organizations, change usually refers to alterations of resources, distribution of power, the internal structure and/or processes of the organization, attitudes and behaviors of organizations participants, or organizational culture (beliefs, rituals, symbols).


Patterns of Implementation (Erlich, Rothman & Teresa)

"Spontaneous" Contagion Model

Pà Partial Target Systemà General Target System
 

Decision making Unit Model

Pà Partial Target Systemà Decision making Unità General Target System


Elements of an Innovation Guideline

Setting: where the innovation will be introduced.

Innovation: a departure from existing practices or technologies

General target: the ultimate target for diffusion of the innovation

Proximate target (short-term): moderate, tangible objectives that can be attained in the short term.

Partial target: a sub-part of the general target

Transfer mechanism: how will the innovation be introduced.


IMAGINE--Steps for Initiating Macro Change
(From: Kirst-Ashman & Hull)
 
 
I
Start with an innovative IDEA
M
MUSTER support and formulate as action system
A
Identify ASSETS
G
Specify GOALS and objectives 
I
 IMPLEMENT the plan 
N
NEUTRALIZE opposition 
E
EVALUATE progress 
 

 Step 1: Start with an innovative IDEA

Innovation: A departure from existing practices or technologies. Often represents a significant departure from the state of the art at the time it appears. The introduction of something novel. Most often centers on production technology. Types of innovation include:


Step 2: MUSTER support and formulate an action system

Conceptualize the macro practice environment

Macro client system

Composition of the action system
 Step 3: Identify ASSETS

Funding: How much will it cost? Do we have or can we raise the financial support?

Personnel: Do we have the human resources? Are they willing to work for change?

Physical infrastructure: Office space, building, transportation?

Commitment: Do we have support of key constituents?


Step 4: Specify GOALS and objectives

Goals: Desired ends toward which organizations and their members work.

What do you really want to accomplish?
How can your clients' major needs be met through macro change?
What are your primary and necessary end results?
Objectives: The method that will be use to reach the desired end state (goal). They are specific with reference to tasks, time, and personnel. They must also be measurable. Who will do what by when?
How will we know when the objective is accomplished?

Step 5: IMPLEMENT the plan

Plan: A method for achieving goals and objectives. It provides direction for the change effort.

Implementation: The process of putting a plan into action.

Which decision makers need to be contacted as part of the action system? In what order should they be contacted?

What should they be told?

What recommendations should such decision-makers be given?


Step 6: NEUTRALIZE opposition

 Communicating with decision-makers

Role determination
Articulation of the formulated plan
Practice before the meeting
Logical administrative reactions External constituents
Size of the system (inversely related to ease of change)
Phases of resistance Negative reaction from outspoken critics
Critics die down and supporters begin to emerge
Conflict as decision-makers consider proposal
Resistance goes underground--potential for covert actions
Collaborative and adversarial strategies

Step 7: EVALUATE progress

Assessing Readiness for Change
• Climate for Change General climate
Specific climate
 
• Diagnosis and Action Underdiagnosis
Overdiagnosis
 
• Force Field Analysis Actors
Forces
 

Assumptions of Force Field Analysis

• Social systems are dynamic

• Most problems or situations have multiple causes

• Most actions have multiple consequences

• Most problems or situation are held in equilibrium between driving and restraining forces

• Success change efforts must identify these forces

• It is often easier to make changes by reducing restraining forces


Actors and Forces
Actors Critical actors--those with power to adopt or reject the change

Facilitating actors--those whose approval is needed before a matter reaches the attention of a critical actor
 

Forces Driving forces--Forces that push for or are supportive of change

Restraining forces--Forces that hinder change


Force Field Analysis Balance Sheet
 

Depth and Generality of Change

 
Depth: the level at which the change effort is focused.

Generality: the scope or pervasiveness of the proposed change
Model showing resistance to change
  



 
Resistance to Change
• Sunk costs

• Lack of understanding and trust

• Different assessments

• Low tolerance for change

• Group norms

• Power balance and perceived threats to autonomy

• Perceived threats to practice ideology


Overcoming resistance
• Education and communication

• Participation and involvement

• Facilitation and support

• Negotiation and agreement

• Manipulation and cooptation

• Implicit and explicit coercion


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