 | Technology Marketing Group |
The Group Applies Knowledge, Tools to Commercialization
In response to growing demand from a wide variety of technology-based organizations, IC² has expanded its commercialization activities through its Technology Marketing Group, according to C²E director Laura Kilcrease. Leveraging the experience gained in supporting the Ames Technology Commercialization Center, the Group applies industry knowledge and a toolkit
of proprietary methods to the task of developing and implementing targeted commercialization strategies.
TMG Clients
Technology Marketing Group Expands
The expansion of the Technology Marketing Group has allowed it to support a diverse group of partners:
- The Group continues to provide marketing, planning, and research for NASA through the Ames Technology Commercialization Center. For example, the Group is working with Advanced Micro Devices (AMD) to facilitate the licensing of a NASA artificial intelligence software system to train workers on its semiconductor production lines.
- At the request of the The University of Texas Medical Branch (UTMB) at Galveston, IC² conducted a technology portfolio analysis that provided a full inventory of commercializable technologies in selected UTMB laboratories. Within four months, over 50 technologies with commercial potential were identified and cataloged in a proprietary technology database. Business plans, including financial projections and full market analysis, were developed for two UTMB technologies--a wound healing agent and an HIV antibody test. These plans are currently being used as the basis for two start-up companies.
- The National Information Display Laboratory (NIDL) is funded by the Central Intelligence Agency to develop leading-edge image processing and compression technologies for use in reconnaissance applications. NIDL has contracted with IC² to develop market-based strategies to commercialize a number of technologies, including a suite of sophisticated techniques originally developed to detect military targets.
- With the help of the Technology Marketing Group, these recently declassified technologies will be transferred for use by radiologists to analyze mammography data for the early detection of breast cancer. The application of these technologies has the potential to significantly increase the survival rate of the one woman in eight who develops breast cancer.
- The federally funded United States Industry Coalition (USIC) supports the U.S. mission of achieving nuclear nonproliferation and bolsters the privatization of the economies of the New Independent States (NIS, former Soviet Union) by funding cooperative R&D at NIS Institutes and Department of Energy laboratories. IC² is assisting USIC in its efforts to become self-supporting by examining a broad spectrum of NIS technologies for commercial potential in such fields as energy, environmental remediation, and materials science.
- The California State University Institute has enlisted the help of the Technology Marketing Group in determining the market feasibility of GINA, an integrated Internet access system developed for the educational community.
In addition, the Group is currently exploring relationships with a number of other private and public organizations.
Its mission is to maximize the return on an organization's intellectual
property through proactive commercialization.
