Section 2.2: Creating Equivalent Text Alternatives, Part 2
Activity 2: Create ALT text
Question 1
This image from the Smithsonian Institute home page 
is link to their special feature of the month.
Answer: The ALT text should give the user information about the role of the image – to inform the user that there is information about Hispanic Heritage Month. The ALT text needs to provide the text in the image. ALT = "Hispanic Heritage Month September 15- October 15". No need to say it is a link because the screen reader will identify it as a link.
Question 2
This image from Open Photo.com could be used in different contexts. Suggest ALT text that is appropriate for the role of the image in each context described below.
Answer: If the logo also includes an image of the words "The Blanton Museum,” then the alt text should read "The Blanton Museum." If the image appears immediately before (or after) text that reads "The Blanton Museum," the alt could be empty (alt="") because the image would be merely decorative. Remember that for computers, but not for people, images of text are not the same as text.
Answer: "Michael Jastremski home page". In this case, the role of the image is to offer a link to another page so the destination of the link is in the ALT text.
Answer: "Close-up of red, yellow and brown fall leaves". In this case the purpose of the image is for someone to have an idea what it is about so they know if they might want to use it.
