Marketing Information for UT Faculty

What Starts Here Changes the World

At The University of Texas at Austin, when we say “What Starts Here Changes the World,” it is more than just a tagline; it is our motivating force. Our students, faculty, and staff share a passion for making the greatest impact on the world around us to benefit society today — and in the future.

Courses taught by UT Austin faculty on the edX platform provide exposure to a global audience that may not know or understand anything about the university. This worldwide reach is a game changing opportunity to increase awareness of our outstanding faculty and strengthen the UT Austin brand.

In order to better engage with this new audience it is essential that we speak with one unified UT Austin voice while also promoting your individual school or program. This page will be an ongoing source of news, information and resources to assist you in the marketing of your MOOC as our partenrship with edX grows.

Make use of the Marketing Goals and Sizzle Reel Guidelines sections of this site as well as the university Brand Guidelines in your communications and marketing work.