Professor, Department of Marketing, McCombs School of Business
Professor, IC2 Institute
Phone: +1 512 232 4645
Dr. Markman is director of the university's Similarity and Cognition Lab. He studies how people learn, how people perform under pressure, and how incentives affect performance. He has written numerous articles on these subjects and in 2007 was awarded a $1.3 million grant from the National Institute of Mental Health to continue this research. His research has focused on three main areas. First, he is interested in the way people see things to be similar, and how they process similarity and analogy comparisons. While the study of similarity is interesting for its own sake, it is also interesting because of what it can tell us about other psychological processes. In order to look at the way that our ability to make comparisons affects our cognitive processing, he also does research on category learning and decision making. He is executive editor of the journal Cognitive Science. He shares insights into current issues ranging from the psychology of politics to teen drug-taking behavior in Ulterior Motives, a blog series in Psychology Today.
Learning; Performance under pressure; Effects of incentives on performance and learning; Decision making; Analyzing similarity