Media Rep Contact

Samantha Harris (primary)
+1 512 471 6746

Julie R Irwin

Associate Professor, Department of Marketing, McCombs School of Business

Phone: +1 512 471 5419

Julie Irwin is the director of ethics education at McCombs. Her primary research interest is in consumer decision making, especially about issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling.
Irwin has served as an ad-hoc reviewer for a number of economics, psychology, and marketing journals, and as a member of the editorial board of Organizational Behavior and Human Decision Processes. In 1995 she was awarded a three-year National Science Foundation grant to study group decision processes.
She has published over twenty refereed articles and book chapters on topics such as individual differences, ethical tradeoffs in decision making, and the valuation of consumer goods with environmental attributes.
Irwin has previously taught at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania. She received her Ph.D. in cognitive psychology from the University of Colorado.


Ethics, consumer decision making, judgment and decision making, marketing communication, public policy