Dr. Stout's research interests include viewer response to advertising, with particular emphasis on emotional response. She is interested in health communications and social marketing issues. Much of her work has combined her chosen discipline, advertising, with communicating about health-related issues, including HIV/AIDS, immunization, and obesity.
Advertising copy research and consumer behavior; emotional response to advertising; health communications and social marketing issues; business. Health communication, including HIV/AIDS, immunization, and obesity.
Dr. Stout was a visiting research professor at the U.S. Centers for Disease Control and Prevention in Atlanta with the National AIDS Information and Education Program in 1993-94.
She has published articles in the Journal of Advertising, Psychology & Marketing, Journalism Quarterly, Health Education Research and various book chapters and conference proceedings.