Media Rep Contact

Samantha Harris (primary)
+1 512 471 6746

Rajagopal Raghunathan

Associate Professor, Department of Marketing, McCombs School of Business

Phone: +1 512 471 2987

Raj Raghunathan studies theories from psychology, behavioral sciences, decision theory and marketing to explain interrelationships between affect and consumption behavior. His work has been published in most of the top marketing journals in his field and he is cited in the New York Times and many other popular media. Raghunathan was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of Marketing, and was recently awarded the prestigious National Science Foundation Career Grant Award (for $440,000). In addition to several teaching awards at McCombs, he has been awarded The University of Texas at Austin?s Professor of the Month Teaching Award in 2009. Raghunathan earned his PhD from the Stern School of Business at New York University.


Consumer behavior, decision making