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DOCUMENTS OF THE GENERAL FACULTY

CHANGES IN THE REQUIREMENTS FOR THE BACHELOR OF SCIENCE DEGREE IN ADVERTISING IN THE COLLEGE OF COMMUNICATION CHAPTER OF THE UNDERGRADUATE CATALOG, 1998-2000

 

Ellen A. Wartella, Dean of the College of Communication, filed with the Secretary of the Faculty Council the proposal below to change the requirements for the bachelor of science degree in advertising in the College of Communication chapter of The Undergraduate Catalog, 1998-2000. The faculty and the dean of the College of Communication have approved the changes. The edited proposal was received from the Office of Official Publications on February 29, 2000. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by April 12, 2000.



<signed>

John R. Durbin, Secretary
The Faculty Council




This legislation was posted on the Faculty Council web site (http://www.utexas.edu/faculty/council/) on April 3, 2000. Paper copies are available on request from the Office of the General Faculty, FAC 22, F9500.


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CHANGES IN THE REQUIREMENTS FOR THE BACHELOR OF SCIENCE DEGREE IN ADVERTISING IN THE COLLEGE OF COMMUNICATION CHAPTER OF THE UNDERGRADUATE CATALOG, 1998-2000

 

On page 68, in the section "DEGREES," subsection "BACHELOR OF SCIENCE IN ADVERTISING," add the following before subsection "SPECIAL REQUIREMENTS":

SPECIAL AREAS OF STUDY

TEXAS CREATIVE PROGRAM

This program is designed to mold talented students into skilled advertising copywriters and art directors. To achieve that goal, it focuses on the creative and strategic thinking required to make the highest quality advertising messages. The program consists of Advertising 343K, Portfolio I; 468K, Portfolio II; and 468L, Portfolio III. In these three courses, students are expected to learn conceptual and critical thinking skills, computer design and page layout skills, and copywriting. The sequence also helps students develop the portfolio of creative work that is required of those seeking jobs in advertising.

All students enrolled in Advertising 325 may apply for admission to the Texas Creative Program. Applications are generally distributed during the last week of class, and decisions are posted the following week. Students who are accepted into the program may enroll in Advertising 343K the following semester; those who are not accepted may apply again the following semester. Student work is reviewed each semester, and advancement through the program is contingent upon the quality of portfolio development.

TEXAS MEDIA PROGRAM

This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt easily to industry developments.

Students who complete Advertising 345J with a grade of at least B may apply for admission to the Texas Media program. Applications are accepted online each semester during the consent period; applicants are also interviewed briefly. A list of those admitted is posted before registration for the following semester. Those who are not admitted may apply again in subsequent semesters.

Texas Media students complete three upper-division courses, which may be counted as upper-division advertising electives. All students in the program complete Advertising 377 (Topic 1: Advanced Media Strategies), a seminar and hands-on, project-based course. For their other two courses, students choose from topics of Advertising 377. Courses in the program may be taken concurrently. Most students complete the program in two semesters.

THE CONSENT PROCEDURE

Part of the prerequisite for some advertising courses is consent of the instructor received prior to enrollment. To be able to register for such a course, the student must first request and receive the instructor's consent through the department's online consent procedure. The student may be invited to an interview with the instructor or may be asked to provide supporting materials such as an application or an essay. The student is responsible for knowing the deadline to receive consent.


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CHANGE-OF-MAJOR-REQUIREMENTS

To change his or her major to advertising, a University student in any other field must submit an application package to the department. The application package consists of a one-page statement of purpose and one or more optional items, which may include up to three letters of recommendation, samples of the student’s ads or other creative work, and a résumé. To be eligible to apply for a change of major, the student must have completed sixty semester hours of coursework by the end of the semester of application, must have a University grade point average of at least 2.25, and must have earned a grade of at least B in Advertising 318J or be enrolled in that course.

 

Rationale:
These sections describe the special programs in the department and clarify enrollment and prerequisite policies.