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DOCUMENTS OF THE GENERAL FACULTY

PROPOSED CHANGES TO THE PUBLIC RELATIONS SECTION OF THE COLLEGE OF COMMUNICATION CHAPTER OF THE UNDERGRADUATE CATALOG, 2000-2002

Dean Ellen A. Wartella filed with the secretary of the Faculty Council the following proposed changes to the public relations section of the College of Communication chapter of The Undergraduate Catalog. The Administrative Committee of the College approved all changes on October 16, 2001. The dean submitted the proposed changes to the secretary on October 26, 2001. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

The edited proposal was received from the Office of Official Publications on January 11, 2002, and was sent to the Committee on Undergraduate Degree Program Review from the Office of the General Faculty on January 14, 2002. The committee forwarded the proposed changes to the Office of the General Faculty on February 1, 2002, recommending approval. The authority to grant final approval on behalf of the General Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by February 11, 2002.


<signed>

John R. Durbin, Secretary
The Faculty Council



This legislation was posted on the Faculty Council web site on February 4, 2002. Paper copies are available on request from the Office of the General Faculty, FAC 22, F9500.


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PROPOSED CHANGES TO THE PUBLIC RELATIONS SECTION OF THE COLLEGE OF COMMUNICATION CHAPTER OF THE UNDERGRADUATE CATALOG, 2000-2002

On pages 79-80, in the section DEGREES, make the following changes:

BACHELOR OF SCIENCE IN PUBLIC RELATIONS

[The degree program in public relations is interdisciplinary, drawing on the Departments of Advertising, Communication Studies, Journalism, and Radio-Television-Film. Students complete forty-five semester hours of coursework in the College of Communication.]

[The degree program in public relations is interdisciplinary, drawing on the Departments of Advertising, Communication Studies, Journalism, and Radio-Television-Film. Students complete forty-five semester hours of coursework in the College of Communication.]

To be awarded the degree of Bachelor of Science in Public Relations, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements on pages 17-18, the college graduation requirements on page 68, and the special requirements, prescribed work, and major requirements below.

SPECIAL REQUIREMENTS

To enroll in upper-division public relations courses, a student must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill this requirement will be dropped from upper-division public relations courses, normally before the twelfth class day. This requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average.

In addition, a student with a major in public relations must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of least C in each course counted toward the major requirements; if the course is offered on the pass/fail basis only, the student must have a grade of CR.

A passing score on the College of Communication Grammar, Spelling and Punctuation Test is required for admission to [all public relations courses and to most other] some courses in the major. Students who do not fulfill this requirement will be dropped from these courses, normally before the twelfth class day.

A student majoring in public relations may not register for more than nine semester hours of public relations in one semester or summer session.

PRESCRIBED WORK

No changes to requirements 1 through 8.

9.
Six semester hours of upper-division coursework in the Red McCombs School of Business, preferably three hours in marketing and three hours in management. Marketing 338 may not be used to fulfill this requirement.
[9.] 10.
At least thirty-six semester hours of upper-division coursework.
[10.] 11.
No more than twelve semester hours of transfer credit may be counted toward the major requirements given below.
[11.] 12.
Enough additional coursework to make a total of 120 semester hours. No more than thirty-six semester hours in one subject [and no more than forty-eight hours in the College of Communication] may be counted toward the degree.


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MAJOR REQUIREMENTS

[1.
The following courses: Communication 360, Journalism 315, 363, Public Relations 321K, 333, 348, 367, 377K.
[2.
Twenty-one semester hours chosen from the following courses, including at least three hours in theory courses and three in skills courses. At least six of these hours must be in upper-division courses.
[Theory courses: Advertising 318J, 319, 334, 335, Communication Studies 310K, 315M, 332K, 350K, Journalism 360, Radio-Television-film 305, 309, 312C.
[Skills courses: Advertising 348, Communication Studies 305 or 319, 331K, 332, Journalism 327, 330, 336,375, 376D, Public Relations 374, Radio-Television-Film 317, 318.]
1.
At least thirty but no more than thirty-six semester hours of coursework, of which at least twenty-four hours must be upper-division. The following courses are required:
a. Advertising 318J; 344K; Journalism 315 or Rhetoric and Composition 309K, 309L, 309S, 325M, or 379C (Topic: Grammar and Style for Writers); Public Relations 333; 348; 367; and 377K. A rhetoric and composition course counted toward this requirement may not also be used to fulfill requirement 1 of the prescribed work.
b. Nine additional hours of advertising, or coursework chosen from the list of approved courses available from the public relations undergraduate adviser.
2.
At least six semester hours of coursework must be taken in the College of Communication but outside the Department of Advertising. However, no student may count toward the degree more than forty-two hours (including transfer credit) in College of Communication coursework; in the context of this requirement, all courses listed in requirement 1a above and all courses on the list of courses that may be used to fulfill requirement 1b above are treated as if they were College of Communication courses.
3.
No College of Communication course to be counted toward the degree and no course to be counted toward major requirement 1 above may be taken on the pass/fail basis, unless the course is offered only on that basis.

ORDER AND CHOICE OF WORK

FIRST YEAR

1.
The student must take three courses from the following group each semester:
a. Rhetoric and Composition 306.
b. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work above.
c. Courses in a foreign language.
[2.
Six semester hours to be counted toward major requirement 2 above.]
[3.] 2.
Additional coursework[, if needed,] to raise the student¡s course load to fifteen or sixteen hours each semester. Courses should be chosen with the guidance of a college adviser.

First-year students may not take two beginning language courses in the same semester. First year students may not take more than eight semester hours in one department.

SECOND YEAR

1.
The student must take three courses from the following group each semester; four are recommended:
a. English 316K and any three-semester-hour course in English or rhetoric and composition.
b. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work, including courses in American government or American history.

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c. Courses in the foreign language, unless the language requirement has been fulfilled.
2.
[Journalism 315] Advertising 318J.
[3.
Six semester hours to be counted toward major requirement 2 above.]
[4.] 3.
Enough additional coursework, if needed, to raise the student¡s course load to fifteen or sixteen hours each semester. Basic courses in writing are especially recommended, including Journalism 315 and the rhetoric and composition courses listed in major requirement 1 above.

THIRD AND FOURTH YEARS

1.
Two courses certified as having a substantial writing component.
2.
Any outstanding requirements included in the prescribed work.
[3.
Required major courses, in the following order.
[a. First semester, third year: Communication 360, Journalism 363, and Public Relations 333.
[b. Second semester, third year: Public Relations 348, 367, and a three-semester-hour theory or skills course to be counted toward major requirement 2 above.
[c. Fourth year: Journalism 331K, Public Relations 377K, and any remaining courses listed as major requirements.]
3.
The remaining courses listed as major requirements.
4.
Upper-division electives chosen to support the major. Public relations majors normally emphasize writing courses, such as those in English, journalism, and liberal arts; public speaking courses, such as those in communication studies, psychology; marketing; and/or management.

Rationale: The catalog changes were made in conjunction with the moving of the Public Relations program into the Department of Advertising. The relocation of the Public Relations program into Advertising required that the Public Relations curriculum be revised to better complement the Advertising curriculum, to capitalize on resource efficiencies, to level the requirements of Public Relations students with those of the Advertising students, and to improve the PR program

The faculty removed the GSP test from the list of course prerequisites because the test's utility as a screening device was not outweighed by the obstacle it created for students and it now has little benefit to ensure the quality of the program.