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1682
DOCUMENTS OF THE GENERAL FACULTY
PROPOSED CHANGES TO THE PUBLIC RELATIONS SECTION OF THE COLLEGE OF
COMMUNICATION CHAPTER OF THE UNDERGRADUATE CATALOG, 2000-2002
Dean Ellen A. Wartella filed with the secretary
of the Faculty Council the following proposed changes to the public
relations section of the College of Communication chapter of The
Undergraduate Catalog. The Administrative Committee of the College
approved all changes on October 16, 2001. The dean submitted the proposed
changes to the secretary on October 26, 2001. The secretary has classified
this proposal as legislation of exclusive application and primary interest
to a single college or school.
The edited proposal was received from the Office of Official Publications
on January 11, 2002, and was sent to the Committee on Undergraduate
Degree Program Review from the Office of the General Faculty on January
14, 2002. The committee forwarded the proposed changes to the Office
of the General Faculty on February 1, 2002, recommending approval. The
authority to grant final approval on behalf of the General Faculty resides
with the Faculty Council.
If no objection is filed with the Office of the General Faculty by the
date specified below, the legislation will be held to have been approved
by the Faculty Council. If objection is filed within the prescribed
period, the legislation will be presented to the Faculty Council at
its next meeting. The objection, with reasons, must be signed by a member
of the Faculty Council.
To be counted, a protest must be received in the Office of the General
Faculty by February 11, 2002.
<signed>
John R. Durbin, Secretary
The Faculty Council
This legislation was posted on the Faculty Council web site
on February 4, 2002. Paper copies are available on request from the
Office of the General Faculty, FAC 22, F9500.
1683
PROPOSED CHANGES TO THE PUBLIC RELATIONS
SECTION OF THE COLLEGE OF COMMUNICATION CHAPTER OF THE UNDERGRADUATE
CATALOG, 2000-2002
| On pages 79-80, in the section DEGREES,
make the following changes: |
BACHELOR OF SCIENCE IN PUBLIC RELATIONS
[The degree program in public relations is interdisciplinary, drawing
on the Departments of Advertising, Communication Studies, Journalism,
and Radio-Television-Film. Students complete forty-five semester hours
of coursework in the College of Communication.]
[The degree program in public relations is
interdisciplinary, drawing on the Departments of Advertising, Communication
Studies, Journalism, and Radio-Television-Film. Students complete forty-five
semester hours of coursework in the College of Communication.]
To be awarded the degree of Bachelor of Science in Public Relations,
the candidate must complete 120 semester hours of coursework and must
fulfill the University-wide graduation requirements on pages 17-18,
the college graduation requirements on page 68, and the special requirements,
prescribed work, and major requirements below.
SPECIAL REQUIREMENTS
To enroll in upper-division public relations courses, a student must
have a University grade point average of at least 2.25 and a grade point
average in courses in the College of Communication of at least 2.00.
Students who do not fulfill this requirement will be dropped from upper-division
public relations courses, normally before the twelfth class day. This
requirement is waived for the transfer student during the first semester
of coursework, while he or she is establishing a University grade point
average.
In addition, a student with a major in public relations must have a
grade of at least C in each course taken in the College of Communication
that is counted toward the degree and a grade of least C in
each course counted toward the major requirements; if the course
is offered on the pass/fail basis only, the student must have a grade
of CR.
A passing score on the College of Communication Grammar, Spelling and
Punctuation Test is required for admission to [all public relations
courses and to most other] some courses in the major. Students
who do not fulfill this requirement will be dropped from these courses,
normally before the twelfth class day.
A student majoring in public relations may not register for more than
nine semester hours of public relations in one semester or summer session.
PRESCRIBED WORK
No changes to requirements 1 through 8.
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9.
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Six semester hours of upper-division coursework
in the Red McCombs School of Business, preferably three hours in
marketing and three hours in management. Marketing 338 may not be
used to fulfill this requirement. |
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[9.] 10.
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At least thirty-six semester hours of upper-division
coursework. |
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[10.] 11.
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No more than twelve semester hours of transfer
credit may be counted toward the major requirements given below. |
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[11.] 12.
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Enough additional coursework to make a total of
120 semester hours. No more than thirty-six semester hours in one
subject [and no more than forty-eight hours in the College of
Communication] may be counted toward the degree.
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MAJOR REQUIREMENTS
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[1.
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The following courses: Communication 360, Journalism
315, 363, Public Relations 321K, 333, 348, 367, 377K. |
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[2.
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Twenty-one semester hours chosen from the following
courses, including at least three hours in theory courses and three
in skills courses. At least six of these hours must be in upper-division
courses.
[Theory courses: Advertising 318J, 319, 334, 335,
Communication Studies 310K, 315M, 332K, 350K, Journalism 360, Radio-Television-film
305, 309, 312C.
[Skills courses: Advertising 348, Communication Studies 305
or 319, 331K, 332, Journalism 327, 330, 336,375, 376D, Public Relations
374, Radio-Television-Film 317, 318.] |
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1.
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At least thirty but no more than thirty-six
semester hours of coursework, of which at least twenty-four hours
must be upper-division. The following courses are required:
| a. |
Advertising 318J; 344K; Journalism 315
or Rhetoric and Composition 309K, 309L, 309S, 325M, or 379C
(Topic: Grammar and Style for Writers); Public Relations
333; 348; 367; and 377K. A rhetoric and composition course
counted toward this requirement may not also be used to fulfill
requirement 1 of the prescribed work. |
| b. |
Nine additional hours of advertising,
or coursework chosen from the list of approved courses available
from the public relations undergraduate adviser. |
|
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2.
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At least six semester hours of coursework must
be taken in the College of Communication but outside the Department
of Advertising. However, no student may count toward the degree
more than forty-two hours (including transfer credit) in College
of Communication coursework; in the context of this requirement,
all courses listed in requirement 1a above and all courses on the
list of courses that may be used to fulfill requirement 1b above
are treated as if they were College of Communication courses. |
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3.
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No College of Communication course to be counted
toward the degree and no course to be counted toward major requirement
1 above may be taken on the pass/fail basis, unless the course
is offered only on that basis. |
ORDER AND CHOICE OF WORK
FIRST YEAR
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1.
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The student must take three courses from the following
group each semester:
| a. |
Rhetoric and Composition 306. |
| b. |
Courses to be counted toward requirements
6, 7, and 8 of the prescribed work above. |
| c. |
Courses in a foreign language. |
|
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[2.
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Six semester hours to be counted toward major
requirement 2 above.] |
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[3.] 2.
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Additional coursework[, if needed,] to raise
the student¡s course load to fifteen or sixteen hours each semester.
Courses should be chosen with the guidance of a college adviser. |
First-year students may not take two beginning
language courses in the same semester. First year students may not take
more than eight semester hours in one department.
SECOND YEAR
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1.
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The student must take three courses from the following
group each semester; four are recommended:
| a. |
English 316K and any three-semester-hour
course in English or rhetoric and composition. |
| b. |
Courses to be counted toward
requirements 6, 7, and 8 of the prescribed work, including
courses in American government or American history. |
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| |
| c. |
Courses in the foreign language,
unless the language requirement has been fulfilled. |
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2.
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[Journalism 315] Advertising 318J. |
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[3.
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Six semester hours to be counted toward major
requirement 2 above.] |
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[4.] 3.
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Enough additional coursework, if needed, to raise
the student¡s course load to fifteen or sixteen hours each semester.
Basic courses in writing are especially recommended, including
Journalism 315 and the rhetoric and composition courses listed in
major requirement 1 above. |
THIRD AND FOURTH YEARS
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1.
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Two courses certified as having a substantial writing
component. |
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2.
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Any outstanding requirements included in the prescribed
work. |
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[3.
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Required major courses, in the following order.
[a. |
First semester, third year: Communication
360, Journalism 363, and Public Relations 333. |
[b. |
Second semester, third year: Public Relations
348, 367, and a three-semester-hour theory or skills course
to be counted toward major requirement 2 above. |
[c. |
Fourth year: Journalism 331K, Public Relations
377K, and any remaining courses listed as major requirements.] |
|
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3.
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The remaining courses listed as major requirements. |
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4.
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Upper-division electives chosen to support the
major. Public relations majors normally emphasize writing courses,
such as those in English, journalism, and liberal arts; public speaking
courses, such as those in communication studies, psychology; marketing;
and/or management. |
Rationale:
The catalog changes were made in conjunction with the moving of the
Public Relations program into the Department of Advertising. The relocation
of the Public Relations program into Advertising required that the Public
Relations curriculum be revised to better complement the Advertising
curriculum, to capitalize on resource efficiencies, to level the requirements
of Public Relations students with those of the Advertising students,
and to improve the PR program
The faculty removed the GSP test from the list of course prerequisites
because the test's utility as a screening device was not outweighed
by the obstacle it created for students and it now has little benefit
to ensure the quality of the program.
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