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DOCUMENTS OF THE GENERAL FACULTY

PROPOSED CHANGE TO ALLOW MORE HOURS IN ADVERTISING
TO COUNT TOWARD THE BACHELOR OF SCIENCE IN ADVERTISING IN THE
COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG, 2004-2006


Dean Ellen Wartella of the College of Communication has filed with the secretary of the Faculty Council the following proposal to allow more hours in advertising to count toward the Bachelor of Science in Advertising in the College of Communication chapter in The Undergraduate Catalog, 2004-2006. The faculty of the department and the dean approved the proposed changes on October 7, 2003. The dean submitted the changes to the secretary on October 10, 2003. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

The edited proposal was received from the Office of Official Publications on December 5, 2003, and was sent to the Committee on Undergraduate Degree Program Review from the Office of the General Faculty on December 11, 2003. The committee forwarded the proposed changes to the Office of the General Faculty on April 6, 2004, recommending approval. The authority to grant final approval on behalf of the General Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by noon on April 16, 2004.

<signed>


Sue Alexander Greninger, Secretary
The Faculty Council




This legislation was posted on the Faculty Council Web site (http://www.utexas.edu/faculty/council/) on April 8, 2004. Paper copies are available on request from the Office of the General Faculty, FAC 22, F9500.

3203


PROPOSED CHANGE TO ALLOW MORE HOURS IN ADVERTISING
TO COUNT TOWARD THE BACHELOR OF SCIENCE IN ADVERTISING IN THE
COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG, 2004-2006


On pages 73-74, in the College of Communication chapter of The Undergraduate Catalog, 2002-2004, under the heading DEGREES, in the section BACHELOR OF SCIENCE IN ADVERTISING, make the following changes:


PRESCRIBED WORK
(No change in paragraphs 1-11)

12. Enough additional coursework to make a total of 120 semester hours. No more than forty-two hours in advertising and no more than thirty-six [semester] hours in [one subject] any other single field may be counted toward the degree.


MAJOR REQUIREMENTS

1. At least [thirty] thirty-six but no more than [thirty-six] forty-two semester hours of advertising, of which at least twenty-four hours must be upper-division. The following courses are required: Advertising 318J, 325, 344K, 345J, 350 or 468K, 369J, 370J, and 371J.

2. At least six semester hours of coursework must be taken in the College of Communication but outside the department. However, no student may count toward the degree more than [forty-two] forty-eight hours (including transfer credit) in College of Communication coursework.

3. No College of Communication course to be counted toward the degree may be taken on the pass/fail basis, unless the course is offered only on that basis.


RATIONALE: Students in the Department of Advertising were constantly requesting appeals to take more hours within the major. Increasing the total number of hours within the department and the college will allow students the flexibility to take more ADV courses in different areas of interest within the major. The minimum number of hours required had changed because more hours are now required for the major in order to better prepare students for a career in public relations.