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DOCUMENTS OF THE GENERAL FACULTY

PROPOSED CHANGE IN THE PUBLIC RELATIONS MAJOR IN THE COLLEGE OF COMMUNICATION CHAPTER, THE UNDERGRADUATE CATALOG, 2004-2006

Dean Ellen Wartella of the College of Communication has filed with the secretary of the Faculty Council the following proposal to change the degree requirements for students pursuing a bachelor of communication in the Department of Public Relations in the College of Communication chapter in The Undergraduate Catalog, 2004-2006. The faculty of the department and the dean approved the proposed changes on October 7, 2003. The dean submitted the changes to the secretary on October 10, 2003. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

The edited proposal was received from the Office of Official Publications on December 5, 2003, and was sent to the Committee on Undergraduate Degree Program Review from the Office of the General Faculty on December 11, 2003. The committee forwarded the proposed changes to the Office of the General Faculty on April 6, 2004, recommending approval. The authority to grant final approval on behalf of the General Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

On April 16, 2004, the Faculty Council approved the legislation on a no-protest basis. At the request of the College of Communication, the provost returned the proposal for revision on May 3, 2004. The legislation was resubmitted to the Council on May 7, 2004, with no-protest deadline of May 13, 2004.

<signed>


Sue Alexander Greninger, Secretary
The Faculty Council




This legislation was posted on the Faculty Council Web site (http://www.utexas.edu/faculty/council/) on April 8, 2004. Amended proposal posted on May 7, 2004. Paper copies are available on request from the Office of the General Faculty, FAC 22, F9500.

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PROPOSED CHANGE IN THE PUBLIC RELATIONS MAJOR IN THE COLLEGE OF COMMUNICATION CHAPTER, THE UNDERGRADUATE CATALOG, 2004-2006

On pages 81-82, in the College of Communication chapter of The Undergraduate Catalog, 2002-2004, under the heading DEGREES, in the section BACHELOR OF SCIENCE IN PUBLIC RELATIONS, make the following changes:


SPECIAL REQUIREMENTS


To enroll in upper-division public relations courses, a student must have earned a grade of at least B in Advertising 318J and must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill this requirement will be dropped from upper-division public relations courses, normally before the twelfth class day. This requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average.

In addition, a student with a major in public relations must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of at least C in each course counted toward the major requirements; if the course is offered on the pass/fail basis only, the student must have the symbol CR

[A passing score on the College of Communication Grammar, Spelling and Punctuation Test is required for admission to some courses in the major. Students who do not fulfill this requirement will be dropped from these courses, normally before the twelfth class day.

A student majoring in public relations may not register for more than nine semester hours of public relations in one semester or summer session.
]

PRESCRIBED WORK

1. Rhetoric and Composition 306, English 316K, and [an additional three-semester-hour course in either English or rhetoric and composition] six semester hours chosen from Rhetoric and Composition 309K, 309L, and 309S.

2. Two courses certified as having a substantial writing component, both of which may be taken within the College of Communication. Courses with a substantial writing component are identified in the Course Schedule.

3. Three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses that fulfill this requirement may also be used to fulfill other degree requirements. A partial list of these communication and culture courses is given on page 71; a complete list is available in the college’s Office of Student Affairs before registration for each semester and summer session. The courses are also identified in the Course Schedule.

4. Three semester hours of fine arts, chosen from courses in art (including art history, studio art, visual art studies), fine arts, music (including music, instruments, ensemble), and theatre and dance..

5. Students must complete four semesters in a single foreign language. These courses may not be taken on the pass/fail basis. The usual course sequence is 406 or 506, 407 or 507 or 508K, 312K, and 312L. For some languages, different course numbers are used; such courses may be counted toward this requirement if they are designed to provide first-semester-level through fourth-semester-level proficiency. Any part of this requirement may be fulfilled by credit by examination.
Students who enter the University with a foreign language deficiency must take the first two semesters in a foreign language without degree credit to remove the deficiency. Students must then complete two semesters beyond those courses in the same language to fulfill the foreign language requirement.
An extensive foreign language testing program is available at the University. Students with

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  knowledge of a language are encouraged to take appropriate tests both to earn as much credit as possible and to be placed at the proper level for further study. Students should consult the Measurement and Evaluation Center or the department concerned for information on testing.

6. Fifteen semester hours of social science, consisting of six hours of American history; six hours of American government, including Texas government; and three hours of anthropology, economics, geography, linguistics, psychology, or sociology.

7. [Three semester hours of mathematics.] Mathematics 303D, 305G, or a substitute as required for the Business Foundations Program.

8. Nine semester hours of natural sciences, of which six hours (and no more than six) must be taken in one field of study. Courses must be chosen from the following fields: astronomy, biology, chemistry, computer sciences, geological sciences, marine science, physical science, and physics. For this requirement, a student may take three hours of mathematics beyond those used to fulfill requirement 7.

9. [Six] Twelve semester hours of [upper-division] coursework in [the Red McCombs School of Business,] business, preferably three hours in marketing, [and] three hours in management, three hours in accounting, and three hours in either legal environment of business or finance. At least six of the twelve hours must be in upper-division coursework. Marketing 338 may not be [used to fulfill] counted toward this requirement.1

10. At least thirty-six semester hours of upper-division coursework.

11. No more than twelve semester hours of transfer credit may be counted toward the major requirements given below.

12.

Enough additional coursework to make a total of 120 semester hours. No more than thirty-six semester hours in one subject may be counted toward the degree.

MAJOR REQUIREMENTS

1. At least [thirty] thirty-six but no more than [thirty-six] forty-two semester hours of coursework, of which at least twenty-four hours must be upper-division. The following courses are required:
a. Advertising 318J[;], 344K[;], Journalism 315, [or Rhetoric and Composition 309K, 309L, 309S, 325M, or 379C (Topic: Grammar and Style for Writers);] 360, Public Relations 321K, 331 or 333[;], 334, 348[;], 367[;], and 377K. [A rhetoric and composition course counted toward this requirement may not also be used to fulfill requirement 1 of the prescribed work.]
To take Journalism 315, students must have a score of at least 45 on the College of Communication Grammar, Spelling and Punctuation Test and a score of at least 29 on the School of Journalism Word Processing Test. Students who register without meeting this requirement will be dropped from the course, normally before the twelfth class day.
A statistics course is a prerequisite for certain upper-division courses in the major. A list of statistics courses that may be used is available from the public relations adviser.
b. [Nine additional hours of advertising, or coursework chosen from the list of approved courses available from the public relations undergraduate adviser.] Six additional hours in public relations, advertising, and journalism, preferably chosen from Advertising 378, Public Relations 378, and Journalism 327.

2. At least six semester hours of coursework must be taken in the College of Communication but outside [the Department of Advertising] advertising and public relations. The following are preferred: Communication Studies 306M, 313M, 332, 367 (approved topics), Journalism 363; a list of approved topics of Communication Studies 367 is available from the public relations adviser. [However, no] No student may count toward the degree more than [forty-two] forty-eight hours (including transfer credit) in College of Communication coursework [; in the context of this requirement, all courses listed in requirement 1a above and all courses on the list of courses that may be used to fulfill requirement 1b above are treated as if they were College of Communication courses].

3. No College of Communication course to be counted toward the degree and no course to be counted toward major requirement 1 above may be taken on the pass/fail basis, unless the course is offered only on that basis.

1. Amended due to clarification by department on May 4, 2004.
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RATIONALE:


SPECIAL REQUIREMENTS: The requirement for public relations students to complete Advertising 318J with a grade of B or better is being imposed so that students will have the required knowledge to successfully complete the degree under the revised curriculum.

The requirement for students to have a passing score on the GSP is no longer applicable due to changes in the public relations curriculum that were instituted when public relations was placed under the Department of Advertising.

The limit of nine semester hours or less of public relations courses per semester is no longer needed and is being deleted accordingly.

PRESCRIBED WORK: The other changes in prescribed work involve courses taken as a part of the Business Foundations Program of the Red McCombs School of Business. These changes are needed to insure public relations students will be able to take the required business courses and better prepare them for a career in public relations.

MAJOR REQUIREMENTS: Public relations students were constantly requesting appeals to take more hours within the major. Increasing the total number of hours within the department and the college will allow students the flexibility to take more courses in different areas of interest within the public relations major. The minimum number of hours required has changed because more hours are now required for the major in order to better prepare students for a career in public relations.