View in portable document format.

4408


DOCUMENTS OF THE GENERAL FACULTY

CHANGES TO THE REQUIREMENTS IN THE
BACHELOR OF SCIENCE IN ADVERTISING IN
THE COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG 2006-2008



Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the requirements for the Bachelor of Science in advertising in the College of Communication chapter of the Undergraduate Catalog, 2006-2008. The faculty and the dean of the college approved the proposed changes on October 11, 2005. The dean submitted the changes to the secretary on October 14, 2005. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

The edited proposal was received from the Office of Official Publications on January 27, 2006, and was sent to the Committee on Undergraduate Degree Program Review from the Office of the General Faculty on January 27, 2006. The committee forwarded the proposed changes to the Office of the General Faculty on February 20, 2006, recommending approval. The authority to grant final approval on behalf of the General Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by noon on March 3, 2006.

<signed>

Sue Alexander Greninger, Secretary
The Faculty Council



This legislation was posted on the Faculty Council Web site (http://www.utexas.edu/faculty/council/) on February 24, 2006. Paper copies are available on request from the Office of the General Faculty, WMB 2.102, F9500.

4409


CHANGES TO THE REQUIREMENTS IN THE
BACHELOR OF SCIENCE IN ADVERTISING IN
THE COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG 2006-2008



On pages 76-78, under the heading DEGREES, in the College of Communication chapter of the Undergraduate Catalog, 2004-2006, make the following changes:


BACHELOR OF SCIENCE IN ADVERTISING

To be awarded the degree of Bachelor of Science in Advertising, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements on pages 18-19, the college graduation requirements on page 74, and the special requirements, prescribed work, and major requirements on pages 77-78.

{No changes to the section “ Areas of Study”.}

THE CONSENT PROCEDURE

Part of the prerequisite for some advertising courses is consent of the instructor received prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor’s consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Consent forms are available online and in the Department of Advertising.

RATIONALE: The consent forms were developed to simplify the process for students and to insure that they have properly obtained consent from a qualified faculty member.

SPECIAL REQUIREMENTS

To enroll in upper-division advertising courses, a student must have completed Advertising 318J in residence with a grade of at least B, and must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill [this requirement] these requirements will be dropped from upper-division advertising courses, normally before the twelfth class day. The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. Students may enroll in Advertising 318J no more than twice.

In addition, a student with a major in advertising must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of at least C in each course counted toward the major requirements; if the course is offered on the pass/fail basis only, the student must have the symbol CR.

RATIONALE: Advertising 318J is the foundation course of the core curriculum. Students who do not gain a complete understanding of all of the elements of this course, as taught by The University of Texas at Austin, will not be able to successfully complete their degree requirements. Receiving a grade of “B” or higher indicates that they do understand these basic elements, and taking the course in residence insures that all of the required subject areas are covered. The limitation that allows students to enroll in ADV 318J only twice was based upon a decision by the Department faculty. The faculty believed that, if a student could not achieve

4410


a “B” grade in two attempts, he or she would not have the aptitude to complete the Advertising course of study.

Concerning the added requirement that students receive a grade of at least C in each course counted toward the major requirements: This was done to insure that students have sufficient knowledge and understanding of these other courses so that their educational experience will be well-grounded and they will be successful in completing their further studies and in their future careers in the Advertising industry.

PRESCRIBED WORK

{A change to requirement 5 is proposed in D 4412-4418. No further changes to requirements 1 through 6.}

7. [Three semester hours of mathematics.] Mathematics 303D, 305G, or a substitute acceptable to the Business Foundations Program.


{No change to requirement 8.}

9. [Six] Twelve semester hours of [upper-division] coursework in the Red McCombs School of Business, preferably three hours in marketing, three hours in accounting, three hours in either legal environment of business or finance, and three hours in management. At least six of the twelve hours must be in upper-division coursework.Marketing 338 may not be used to fulfill this requirement.


RATIONALE: There is a growing trend in the Advertising industry that advertising professionals be well versed in business matters. Requiring students to take a business math as well as additional business coursework reflects this trend.

MAJOR REQUIREMENTS

1. At least thirty-six but no more than forty-two semester hours of advertising, of which at least twenty-four hours must be upper-division. The following courses are required: Advertising 318J, 325, 344K, 345J, 350 or 468K, [369J,] 370J, [and] 371J, and 373. The student must complete Advertising 318J in residence with a grade of at least B.

2. At least six semester hours of coursework must be taken in the College of Communication but outside the department. However, no student may count toward the degree more than forty-eight hours (including transfer credit) in College of Communication coursework.

3. No College of Communication course to be counted toward the degree and no course to be counted toward major requirement 1 above may be taken on the pass/fail basis, unless the course is offered only on that basis.


RATIONALE:Advertising 369J, Integrated Communication Campaigns, is the capstone course of the Advertising degree and should be taken after successful completion of Advertising 370J, Integrated Communications Management. The course number is being changed to Advertising 373 to eliminate the confusion that students have regarding the sequential order of the curriculum.

In paragraph 3, the added statement reemphasizes the College’s grade policy on all communication coursework taken by a student.


4411


ORDER AND CHOICE OF WORK

{No change to the section “First Year.”}

SECOND YEAR

1. The student must take three courses from the following group each semester; four are recommended:
a. English 316K and any three-semester-hour course in English or rhetoric and composition.
b. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work, including courses in American government or American history.
c. Courses in the foreign language, unless the language requirement has been fulfilled.

2. Advertising 318J .

3. A statistics course approved by the college, to meet the prerequisite for Advertising 344K.

[3.] 4. Enough additional coursework, if needed, to raise the student’s course load to fifteen or sixteen hours each semester. Basic courses in accounting, studio art, and computer sciences are especially recommended.

{No change to the section “Third and Fourth Years.”}

RATIONALE: The statistics requirement was added to insure that students taking Advertising 344K, Advertising Research, have the basic knowledge needed to successfully complete the course.