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DOCUMENTS OF THE GENERAL FACULTY

CHANGES TO THE REQUIREMENTS IN THE
BACHELOR OF SCIENCE IN PUBLIC RELATIONS IN
THE COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG 2006-2008



Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the requirements for the Bachelor of Science in public relations in the College of Communication chapter of the Undergraduate Catalog, 2006-2008. The faculty and the dean of the college approved the proposed changes on October 11, 2005. The dean submitted the changes to the secretary on October 14, 2005. The secretary has classified this proposal as legislation of exclusive application and primary interest to a single college or school.

The edited proposal was received from the Office of Official Publications on January 27, 2006, and was sent to the Committee on Undergraduate Degree Program Review from the Office of the General Faculty on January 27, 2006. The committee forwarded the proposed changes to the Office of the General Faculty on February 20, 2006, recommending approval. The authority to grant final approval on behalf of the General Faculty resides with the Faculty Council.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by noon on March 3, 2006.

<signed>

Sue Alexander Greninger, Secretary
The Faculty Council



This legislation was posted on the Faculty Council Web site (http://www.utexas.edu/faculty/council/) on February 24, 2006. Paper copies are available on request from the Office of the General Faculty, WMB 2.102, F9500.

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CHANGES TO THE REQUIREMENTS IN THE
BACHELOR OF SCIENCE IN PUBLIC RELATIONS IN
THE COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG 2006-2008



On page 85, under the heading DEGREES, in College of Communication chapter of the Undergraduate Catalog, 2004-2006, make the following changes:


BACHELOR OF SCIENCE IN PUBLIC RELATIONS

To be awarded the degree of Bachelor of Science in Public Relations, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements on pages 18-19, the college graduation requirements on page 74, and the special requirements, prescribed work, and major requirements below.

THE CONSENT PROCEDURE

Part of the prerequisite for some advertising and public relations courses is consent of the instructor received prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor’s consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Consent forms are available online and in the Department of Advertising.


RATIONALE:The consent forms were developed to simplify the process for students and to insure that they have properly obtained consent from a qualified faculty member.

SPECIAL REQUIREMENTS

To enroll in upper-division public relations courses, a student must have [earned a grade of at least B in Advertising 318J] completed Advertising 318J in residence with a grade of at least B and must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill [this requirement] these requirements will be dropped from upper-division public relations courses, normally before the twelfth class day. [This] The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. Students may enroll in Advertising 318J no more than twice.

RATIONALE: Students who do not gain a complete understanding of all of the elements of Adv 318J, as taught by the UT-Austin faculty, will not be able to successfully complete their degree requirements. Receiving a grade of “B” or higher indicates that they do understand these basic elements, and taking the course in residence insures that all of the required subject areas are covered. The limitation that allows students to enroll in Adv 318J only twice was based upon a decision by the Department faculty. The faculty believed that if a student cannot achieve a “B” grade in two attempts that he or she will not have the aptitude to complete the Public Relations course of study.

In addition, a student with a major in public relations must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of at least C in each course counted

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toward the major requirements; if the course is offered on the pass/fail basis only, the student must have the symbol CR.

A score of at least 45 on the College of Communication Grammar, Spelling and Punctuation Test and a score of at least 29 on the School of Journalism Word Processing Test are prerequisites for Journalism 315. Students who do not fulfill this requirement will be unable to register for the course.

RATIONALE: This statement is being added the Public Relation section to inform Public Relation majors of the School of Journalism’s prerequisite for J 315.
PRESCRIBED WORK

{No changes.}

MAJOR REQUIREMENTS

1. At least thirty-six but no more than forty-two semester hours of coursework, of which at least twenty-four hours must be upper-division. The following courses are required:

a. Advertising 318J, 344K, Journalism 315, 360, Public Relations [321K,] 319 or 331 or 333, [334,] 348, 350, 352, 367, and 377K. The student must complete Advertising 318J in residence with a grade of at least B.

[To enroll in Journalism 315, students must have a score of at least 45 on the College of Communication Grammar, Spelling and Punctuation Test and a score of at least 29 on the School of Journalism Word Processing Test. Students who register without meeting this requirement will be dropped from the course, normally before the twelfth class day.]

A statistics course is a prerequisite for certain upper-division courses in the major. A list of statistics courses that may be used is available from the public relations adviser.

b. Six additional hours in public relations, advertising, and journalism, preferably chosen from Advertising 378, Public Relations 378, and Journalism 327.

{A change to requirement 5 is proposed in D 4412-4418. No further changes to requirements 1 through 12.}

RATIONALE: Some of the course numbers were changed and re-listed in sequential order to clarify the degree plan for students. In addition, Advertising 318J is the foundation course for the core curriculum. Students who do not gain a complete understanding of all of the elements of this course, as taught by The University of Texas at Austin, will not be able to successfully complete their degree requirements. Taking the course in residence insures that all of the required subject areas are covered.

ORDER AND CHOICE OF WORK

FIRST YEAR

1. The student must take three courses from the following group each semester:
a. Rhetoric and Composition 306.
b. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work.
c. Courses in a foreign language.

2. Advertising 318J.

[2.] 3. Additional coursework to raise the student’s course load to fifteen or sixteen hours each semester. Courses should be chosen with the guidance of a college adviser.


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First-year students may not take two beginning language courses in the same semester. First year students may not take more than eight semester hours in one department.

SECOND YEAR

1. The student must take three courses from the following group each semester; four are recommended:
a. English 316K and rhetoric and composition courses to be counted toward requirement 1 of the prescribed work.
b. Courses to be counted toward requirements 6, 7, and 8 of the prescribed work, including courses in American government or American history.
c. Courses in the foreign language, unless the language requirement has been fulfilled.

2. [Advertising 318J] Public Relations 319.

3. An approved statistics course that fulfills the prerequisite for Advertising 344K.

[3.] 4. Enough additional coursework, if needed, to raise the student’s course load to fifteen or sixteen hours each semester. Basic courses in writing are especially recommended, including Journalism 315 and the rhetoric and composition courses listed in major requirement 1 above.

THIRD AND FOURTH YEARS

{No changes.}

RATIONALE: These changes reflect the course renumbering of the introductory public relations course. In order to stay on a four-year degree plan, students will have to take Adverting 318J, Introduction to Advertising and Integrated Brand Communication in year 1 and Journalism 315, News Media Writing and Editing, and Public Relations 319, Principles of Public Relations, (formerly 333) in year 2.

The statistics requirement was added to insure that students taking Advertising 344K, Advertising Research, have the basic knowledge needed to successfully complete the course.