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5703


DOCUMENTS OF THE GENERAL FACULTY

CHANGES TO THE BACHELOR OF SCIENCE
IN PUBLIC RELATIONS IN THE
COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG, 2008-2010


Dean Rod Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the Bachelor of Science in Public Relations in the College of Communication chapter in the Undergraduate Catalog, 2008-2010. The faculty of the college and the dean approved the changes on September 11, 2007. The secretary has classified this proposal as legislation of general interest to more than one college or school.

The Committee on Undergraduate Degree Program Review recommended approval of the change on October 10, 2007, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with the Executive Vice Chancellor of Academic Affairs.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by noon on October 29, 2007.


Greninger Signature
Sue Alexander Greninger, Secretary
The Faculty Council


This legislation was posted on the Faculty Council Web site on October 15, 2007. Paper copies are available on request from the Office of the General Faculty, WMB 2.102, F9500.


5704


CHANGES TO THE BACHELOR OF SCIENCE
IN PUBLIC RELATIONS IN THE
COLLEGE OF COMMUNICATION CHAPTER OF
THE UNDERGRADUATE CATALOG, 2008-2010


NAME OF DEGREE PROGRAM(S): BACHELOR OF SCIENCE IN PUBLIC RELATIONS
EXPLAIN CHANGE(S) TO DEGREE PROGRAM:

1. Increasing the number of hours and the minimum GPA required for departmental honors. The new requirements will increase the hours from 3 to 6 and students must have a 3.5 University GPA.
2. Reduce the number of hours required from RHE 309K or S or 310 from 6 hours to 3 and add the Freshman Signature Course to the degree plan.
3. Students will be required to take Public Relations 317, Writing for Public Relations, instead of Journalism 315, Writing for Mass Media.
4. Adding ADV 345J, Media Planning, as a required course.
5. Dropping J 360, Media Law and Ethics, as a required course.


Indicate pages in the Undergraduate Catalog where changes will be made.
Pages 74 and 86-88.

GIVE A DETAILED RATIONALE FOR THE CHANGE(S):
1. The faculty made a decision to increase the minimum GPA required for the Honors Program in order to be more aligned with other honors programs in the University. In addition, special sections of the capstone senior course were established to be part of the honors curriculum. (page 74)
2. Under Prescribed Work, section one, PR majors were required to take RHE 306, E 316K and 6 hours from RHE 309K or S or 310. Instituting the new curriculum and keeping the 6 hours of RHE would have increased the number of hours a student would need for this program so the hours were decreased to 3. This change is being made to accommodate the required Freshman Signature Course without adding additional coursework to the degree.
3. PR 317 was specifically designed to introduce students to the writing style used in the Public Relations profession and will replace J 315S.
4. ADV 345J is being added as a prerequisite to Integrated Communications Management, P R 367 that is the same as ADV 370J. Advertising majors must take ADV 345J as a prerequisite for PR 367/ADV 370J. This change will make the prerequisites for the course consistent for both public relations and advertising majors.
5. J 360 is being dropped from required coursework because PR 352, Strategies in Public Relations, which is already required covers media issues specific to public relations.


SCOPE OF THE PROPOSED CHANGE(S):
Does this proposal impact other colleges/schools? If yes, then how?
Yes, Item 2 will impact the College of Liberal Arts’ Department of Rhetoric and Writing in that there will be less demand for rhetoric courses.

Has the other college(s)/school(s) been informed of the proposed change? If so, please indicate their response. Yes.

Person Communicated With:Linda Ferreira-Buckley, associate professor, English; Richard Flores, associate dean for academic affairs, liberal arts
Date of communication: 9/13/2007

Will this proposal change the number of required hours for degree completion? If yes, please explain.
No.

Does this proposal involve changes to the core curriculum (42-hour core, signature courses, flags)? If yes, please explain.
Yes, the changes reflect the new University-wide Core Curriculum.

COLLEGE/SCHOOL APPROVAL PROCESS:

Department: yes Date: May 9, 2007
College: yes Date: September 11, 2007
Dean: yes Date: September 11, 2007


Click here for a PDF version of the edited changes.