Dean Thomas Gilligan of the McCombs School of Business has filed with the secretary of the Faculty Council the proposal to delete the customer insight concentration for the Bachelor of Business Administration in the School of Business chapter in theUndergraduate Catalog, 2010-2012
. The faculty of the college approved the changes on August 31, 2009, and the dean approved the proposed changes on September 25, 2009. The secretary has classified this proposal as legislation of exclusive interest to one college or school.
The Committee on Undergraduate Degree Program Review approved the proposal at its meeting on October 7, 2009, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with the executive vice chancellor of academic affairs.
If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.
To be counted, a protest must be received in the Office of the General Faculty by noon on October 16, 2009.
Sue Alexander Greninger, Secretary
The General Faculty and the Faculty Council
Distributed through the Faculty Council web site
on October 12, 2009.
NAME OF DEGREE PROGRAM(S):
Bachelor of Business Administration
EXPLAIN CHANGE(S) TO DEGREE PROGRAM:
We are requesting the deletion of the Customer Insight Concentration.
Indicate pages in the undergraduate catalog where changes will be made.
GIVE A DETAILED RATIONALE FOR CHANGE(S):
|| Original rationale for the concentration is less relevant to the mission of the Center today
The motivation for the concentration was to provide an opportunity to BBA students who want to explore how technology is changing customer relationships and develop expertise in responding to the new technological imperative. Accordingly, the concentration required students to take both marketing and MIS courses. This fit well with the original mission of the Center for Customer Insight (CCI) which was to similarly provide corporate sponsors, faculty, and students with opportunities for development and dissemination of new techniques and tools for obtaining customer insights.
Accordingly, many of the original faculty involved with the Center belonged to the MIS department.
After going through a period of relative dormancy for seven-eight years, the Center has recently been revived as the Center for Customer Insight and Marketing Solutions (CCIMS) with a modified value proposition for all stakeholders and new list of sponsor firms. The current vision of the Center doesn’t place any explicit emphasis on the role of technology in managing customer relationships. Hence, the CI Concentration, as presently structured, doesn’t fit with CCIMS.
||The number of students choosing the “Concentration in Customer Insight” has declined continuously over the last few years and is extremely small:
Year 06-07: 5 students
Year 07-08: 1 student
Year 08-09: 2 students