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DOCUMENTS OF THE GENERAL FACULTY

CHANGES TO BACHELOR OF SCIENCE IN ADVERTISING IN THE COLLEGE OF COMMUNICATION CHAPTER OF THE
UNDERGRADUATE CATALOG, 2010-2012


Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the for the Bachelor of Science in Advertising in the College of Communication Chapter in the Undergraduate Catalog, 2010-2012. The faculty of the college and the dean approved the changes on September 15, 2009. The secretary has classified this proposal as exclusive interest to one college or school.

The Committee on Undergraduate Degree Program Review recommended approval of the change on November 23, 2009, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with the executive vice chancellor for academic affairs.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by December 7, 2009.



Greninger Signature

Sue Alexander Greninger, Secretary
The General Faculty and the Faculty Council


Distributed through the Faculty Council web site on November 30, 2009.


CHANGES TO BACHELOR OF SCIENCE IN ADVERTISING IN THE COLLEGE OF COMMUNICATION CHAPTER OF THE
UNDERGRADUATE CATALOG, 2010-2012


NAME OF DEGREE PROGRAM(S): Bachelor of Science in Advertising

EXPLAIN CHANGE(S) TO DEGREE PROGRAM:
1. Drop the Texas Interactive Program.
2. The Texas Advertising Management Program will be replaced with a new sequence called Texas Account Planning.
3. Advertising majors will be required to take ADV 371J, Media Law and Ethics, formerly Advertising and Society, or ADV 376, Ethics in Advertising and Public Relations, formerly an ADV 378 topic.
4. Change the ADV 350 substitution of ADV 468K, Portfolio II, to 468L, Portfolio III, for students in the creative sequence.

Indicate pages in the undergraduate catalog where changes will be made.
pages 85-86 and 87-88

GIVE A DETAILED RATIONALE FOR CHANGE(S):
1. The Texas Interactive Program is being dropped because the Texas Media Program that is in greater demand encompasses the interactive component. The majority of the students in the interactive sequence were also in the media sequence. Advertising students who are not in the media sequence may take these courses.
2. There has been a student demand for courses in account planning. To satisfy this demand, the department created the Texas Account Planning Program to replace the existing general advertising program, Texas Advertising Management. The account planning program will provide students who elect not to do the creative or media sequence with the account planning skills sought by employers on the agency side of the advertising industry. Students will be required to take an introductory account planning course and will be strongly encouraged to fulfill three of the remaining nine advertising elective hours with an additional course in account planning.
3. To require all advertising students to take at least one course dealing with ethics and legal issues in Advertising and Public Relations.
4. The level of work required in ADV 468L (portfolio 3) is more in line with the required internship experience that non-creative students must complete. In addition, it ensures that a student graduates with a complete portfolio.


SCOPE OF THE PROPOSED CHANGE(S):
Does this proposal impact other colleges/schools? If yes, then how?No.
If yes, have the other colleges/schools been informed of the proposed changes? If so, please indicate their responses: N/A

Does this proposal involve changes to the core curriculum or other basic education requirements (42-hour core, signature courses, flags)? If yes, please explain: No.
If yes, has the School of Undergraduate Studies been informed of the proposed changes? If so, please indicate their response: N/A

Will this proposal change the number of required hours for degree completion? If yes, please explain. No.


COLLEGE/SCHOOL APPROVAL PROCESS:
Department Approval Date: August 2009
College Approval Date: September 15, 2009
Dean Approval Date: September 15, 2009

To view the edited version of the catalog changes click the PDF link at the beginning of this document.