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DOCUMENTS OF THE GENERAL FACULTY

Proposed changes to the Bachelor of Science in Advertising Degree Program in the College of Communication Chapter in the Undergraduate Catalog, 2012-2014

Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the College of Communication Chapter in the Undergraduate Catalog, 2012-2014. The faculty of the college and the dean approved the changes on September 13, 2011. The secretary has classified this proposal as legislation of exclusive application and of primary interest only to a single college or school.

The Committee on Undergraduate Degree Program Review recommended approval of the change on September 28, 2011, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with UT System.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by December 22, 2011.


Greninger Signature

Sue Alexander Greninger, Secretary
General Faculty and Faculty Council


Posted on the Faculty Council website on December 15, 2011.



Proposed changes to the Bachelor of Science in Advertising Degree Program in the College of Communication Chapter in the Undergraduate Catalog, 2012-2014

NAME OF DEGREE PROGRAM(S):
  Bachelor of Science in Advertising


IF THE ANSWER TO ANY OF THE FOLLOWING QUESTIONS IS YES, THE COLLEGE MUST CONSULT NEAL ARMSTRONG WHO WILL DETERMINE WHETHER SACS-COC APPROVAL IS NEEDED.:
• Is this a new degree program? No
• Does the program offer courses that will be taught off campus? No
• Will courses in this program be delivered electronically? No

EXPLAIN CHANGE TO DEGREE PROGRAM:
 
  1. Renaming the Texas Account Planning program to the Texas Advertising Management program.
  2. Requiring students in the Texas Advertising Management program to take Advertising 378.20, Account Planning, three hours to be selected from Advertising 378.4, 378.17, or 378.19, and three hours to be selected from Advertising 377M.1, 377M.2, or 377M.3.
  3. Requiring students in the Texas Media program to complete Advertising 377.3, Digital Media, and Advertising 377M.7, Media Negotiations, in addition to the required Advertising 377.1, Advanced Media Strategies, course.

Indicate pages in the Undergraduate Catalog where changes will be made.

 

Pages 89-91


GIVE A DETAILED RATIONALE FOR CHANGE(S):

 
  1. The Texas Account Planning program will only be offered at the Graduate Level. A general program in Advertising and Public Relations Management will replace the Undergraduate Account Planning program to accommodate a broader segment of advertising majors.
  2. Listing the courses that are required for the students to complete the newly titled Texas Advertising Management program makes this a more defined program parallel to the Texas Creative and Texas Media programs the department offers.
  3. Defining the courses required for the Texas Media program not only informs students of what is required of them, but also makes it easier to choose what to add to their course load so that they may complete the sequence on time.

SCOPE OF THE PROPOSED CHANGE(S):
Does this proposal impact other colleges/schools? If yes, then how?
 

No


If yes, impacted schools must be contacted and their response(s) included:
 

 


Does this proposal involve changes to the core curriculum or other basic education requirements (42-hour core, signature courses, flags)?

  No

If yes, explain:
 

 

 


Will this proposal change the number of required hours for degree completion? If yes, please explain.
  No

If yes, explain:
 

 



COLLEGE/SCHOOL APPROVAL PROCESS:
Department:
Yes
Date: August 22, 2011
College:
Yes
Date: September 13, 2011
Dean:
Yes
Date: September 13, 2011

To view the edited version of the catalog changes click the PDF link at the beginning of this document.