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D 9321-9325 DOCUMENTS OF THE GENERAL FACULTY REQUEST TO ADD AN UNDERGRADUATE ACADEMIC CERTIFICATE PROGRAM in Sports Media AND/OR REQUEST FOR RECOGNITION ON THE UNIVERSITY TRANSCRIPTS Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the College of Communication Chapter in the Undergraduate Catalog, 2012-2014. The faculty of the college and the dean approved the changes on August 30, 2011. The secretary has classified this proposal as legislation of general interest to more than one college or school. The Committee on Undergraduate Degree Program Review recommended approval of the change on December 14, 2011, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with UT System with notification to the Higher Education Coordinating Board. If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council. To be counted, a protest must be received in the Office of the General Faculty by January 9, 2012. Sue Alexander Greninger, Secretary General Faculty and Faculty Council Posted on the Faculty Council website on December 15, 2011. REQUEST TO ADD AN UNDERGRADUATE ACADEMIC CERTIFICATE PROGRAM in Sports Media AND/OR REQUEST FOR RECOGNITION ON THE UNIVERSITY TRANSCRIPTS If the administrative unit requesting to recognize the certificate on the University transcript, please see the Minimum Criteria for Certificate Recognition on the Transcript section. The criteria in that section must be incorporated into the catalog language and included in the proposal. 1. Type of Proposal: New Certificate Program 2. Official Certificate Name: Certificate Program in Sports Media 3 Proposed Implementation date: Fall 2012 4. Administrative Unit Awarding the Certificate: Department of Advertising a.          CIP Code (office use only):                       0909030001 5. Statement of Objective (Include pages in undergraduate catalog where changes will be made): 85 The Certificate in Sports Media will give students the knowledge to develop strategic decisions in sports communication. 6. Number of students expected to receive the certificate each semester: 75 7. Number of hours required for completion (Please note if there is a minimum or maximum number of hours): 18 credit hours 8. List faculty who are on the certificate program faculty committee. (For inclusion on transcripts, the faculty committee must have a minimum of five members and at least 2/3 of the committee must be tenured or tenure-track.) Note with an asterisk those faculty who are tenured or tenure track. Please also note the program chair, who will be responsible for authorizing the students’ certificates. Specify changes to the committee membership by noting those no longer on the committee and those added to the committee. Name of Faculty Member College/Department Title at UT Austin Highest Degree and Awarding Institution Isabella Cunningham* (Program Chair) Communication/ Advertising Chair-Advertising Department Ph.D.-Michigan State University Michael Cramer Communication Program Director J.D.-Marquette University Law School Mark Bernstein* Communication Associate Dean/ Associate Professor Ed.D.-Boston University Stephen Reese* Communication Associate Dean Ph.D.-University of Wisconsin at Madison Glenn Frankel* Communication/ Journalism Director-Journalism B.A.-Columbia University In addition, a permanent curriculum committee comprised of two faculty members from the advertising department and two faculty members from the Department of Kinesiology will meet periodically to assure the complementarity of this Certificate Program with the Sport Management program in the Department of Kinesiology. The current curriculum committee: Name of Faculty Member College/Department Title at UT Austin Highest Degree and Awarding Institution Isabella Cunningham (Program Chair) Communication/ Advertising Chair-Advertising Department Ph.D.-Michigan State University Michael Cramer Communication Program Director J.D.-Marquette University Law School Chris Green Education/Kinesiology Associate Professor Ph.D.-University of Maryland Laurence Chalip Education/Kinesiology Sport Management Program Coordinator Ph.D.-University of Chicago 9. Academic course requirements: Use this table to identify the courses that qualify for this certificate program: Note with an asterisk (*) courses that would be added to current course inventory if the certificate program is approved. Specify changes to the qualifying courses by noting those no longer qualifying and those now qualifying. (Add and delete rows as needed.) Course Abbreviation and Number Course Title SCH *ADV/PR 305S Introduction to Integrated Communication for Sports COC *ADV/PR 350S Internship in Sports Media COC *ADV/PR 341S Research in Sports Communication and Media COC *ADV/PR 348S/J 348G The Business of Sports Media COC *ADV/PR 378S, Topic 1 or KIN 355 Advertising and Public Relations for Sports Media and Public Relations in Sport COC COE *ADV/PR 378S, Topic 2 Legal Aspects of Sports and Media COC *ADV/PR 378S, Topic 3 The ROI for Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment COC *ADV/PR 378S, Topic 4 Analysis of Sports and Entertainment Audiences for Advertising and Public Relations COC *ADV/PR 378S, Topic 5 Ethics and Social Issues in Sports Branding COC *COM 325S, Topic 1 Sports, Media and the Integration of American Society COC CMS 347K Rhetoric of Popular Culture COC J 326F Topics in Texas Sports and Media COC J 349G Sports Journalism COC RTF 359 Topic:  Youth and Social Media COC KIN 350 Sociological Aspects of Sport and Physical Activity COE KIN 354 Sport Marketing COE 10. Other certificate requirements: The certificate program consists of 3 required courses and 9 hours of elective courses. At least 9 hours of the coursework must be in upper-division courses. Of the 18 semester hours required for the concentration, at least 9 hours must be completed in residence. 11. Give a detailed rationale for change(s): The purpose of the certificate is to foster interdisciplinary dialogue and research on sports, media and culture, an emphasis that will build upon the College’s expertise. When combined with the University’s long-standing interest in sports-related activities, the certificate will elevate contemporary discussions of sports and American culture as well as the role of competitive athletics on the international scene. College/School Approval Process: Approver: Sheldon Ekland-Olson on May 10, 2011 Title: Director of the School of Human Ecology To view the edited version of the catalog changes click the PDF link at the beginning of this document.