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D 9321-9325



DOCUMENTS OF THE GENERAL FACULTY

REQUEST TO ADD AN UNDERGRADUATE ACADEMIC CERTIFICATE PROGRAM in Sports Media AND/OR REQUEST FOR RECOGNITION ON THE UNIVERSITY TRANSCRIPTS

Dean Roderick Hart of the College of Communication has filed with the secretary of the Faculty Council the following changes to the College of Communication Chapter in the Undergraduate Catalog, 2012-2014. The faculty of the college and the dean approved the changes on August 30, 2011. The secretary has classified this proposal as legislation of general interest to more than one college or school.

The Committee on Undergraduate Degree Program Review recommended approval of the change on December 14, 2011, and forwarded the proposed changes to the Office of the General Faculty. The Faculty Council has the authority to approve this legislation on behalf of the General Faculty. The authority to grant final approval on this legislation resides with UT System with notification to the Higher Education Coordinating Board.

If no objection is filed with the Office of the General Faculty by the date specified below, the legislation will be held to have been approved by the Faculty Council. If an objection is filed within the prescribed period, the legislation will be presented to the Faculty Council at its next meeting. The objection, with reasons, must be signed by a member of the Faculty Council.

To be counted, a protest must be received in the Office of the General Faculty by January 9, 2012.


Greninger Signature

Sue Alexander Greninger, Secretary
General Faculty and Faculty Council


Posted on the Faculty Council website on December 15, 2011.



REQUEST TO ADD AN UNDERGRADUATE ACADEMIC CERTIFICATE PROGRAM in Sports Media AND/OR REQUEST FOR RECOGNITION ON THE UNIVERSITY TRANSCRIPTS

If the administrative unit requesting to recognize the certificate on the University transcript, please see the Minimum Criteria for Certificate Recognition on the Transcript section. The criteria in that section must be incorporated into the catalog language and included in the proposal.

1. Type of Proposal: New Certificate Program

2. Official Certificate Name: Certificate Program in Sports Media

3 Proposed Implementation date: Fall 2012

4. Administrative Unit Awarding the Certificate: Department of Advertising

a.          CIP Code (office use only):                       0909030001

5. Statement of Objective (Include pages in undergraduate catalog where changes will be made): 85

The Certificate in Sports Media will give students the knowledge to develop strategic decisions in sports communication.

6. Number of students expected to receive the certificate each semester: 75

7. Number of hours required for completion (Please note if there is a minimum or maximum number of hours): 18 credit hours

8. List faculty who are on the certificate program faculty committee. (For inclusion on transcripts, the faculty committee must have a minimum of five members and at least 2/3 of the committee must be tenured or tenure-track.) Note with an asterisk those faculty who are tenured or tenure track. Please also note the program chair, who will be responsible for authorizing the students’ certificates. Specify changes to the committee membership by noting those no longer on the committee and those added to the committee.


Name of Faculty Member

College/Department

Title at UT Austin

Highest Degree and Awarding Institution

Isabella Cunningham* (Program Chair)

Communication/ Advertising

Chair-Advertising Department

Ph.D.-Michigan State University

Michael Cramer

Communication

Program Director

J.D.-Marquette University Law School

Mark Bernstein*

Communication

Associate Dean/ Associate Professor

Ed.D.-Boston University

Stephen Reese*

Communication

Associate Dean

Ph.D.-University of Wisconsin at Madison

Glenn Frankel*

Communication/ Journalism

Director-Journalism

B.A.-Columbia University



In addition, a permanent curriculum committee comprised of two faculty members from the advertising department and two faculty members from the Department of Kinesiology will meet periodically to assure the complementarity of this Certificate Program with the Sport Management program in the Department of Kinesiology.

The current curriculum committee:

Name of Faculty Member

College/Department

Title at UT Austin

Highest Degree and Awarding Institution

Isabella Cunningham (Program Chair)

Communication/
Advertising

Chair-Advertising Department

Ph.D.-Michigan State University

Michael Cramer

Communication

Program Director

J.D.-Marquette University Law School

Chris Green

Education/Kinesiology

Associate Professor

Ph.D.-University of Maryland

Laurence Chalip

Education/Kinesiology

Sport Management Program Coordinator

Ph.D.-University of Chicago

9. Academic course requirements: Use this table to identify the courses that qualify for this certificate program: Note with an asterisk (*) courses that would be added to current course inventory if the certificate program is approved. Specify changes to the qualifying courses by noting those no longer qualifying and those now qualifying. (Add and delete rows as needed.)


Course Abbreviation and Number

Course Title

SCH

*ADV/PR 305S

Introduction to Integrated Communication for Sports

COC

*ADV/PR 350S

Internship in Sports Media

COC

*ADV/PR 341S

Research in Sports Communication and Media

COC

*ADV/PR 348S/J 348G

The Business of Sports Media

COC

*ADV/PR 378S, Topic 1 or
KIN 355

Advertising and Public Relations for Sports

Media and Public Relations in Sport

COC

COE

*ADV/PR 378S, Topic 2

Legal Aspects of Sports and Media

COC

*ADV/PR 378S, Topic 3

The ROI for Sponsorships, Endorsements, Advertising, and Promotional Events for Sports and Entertainment

COC

*ADV/PR 378S, Topic 4

Analysis of Sports and Entertainment Audiences for Advertising and Public Relations

COC

*ADV/PR 378S, Topic 5

Ethics and Social Issues in Sports Branding

COC

*COM 325S, Topic 1

Sports, Media and the Integration of American Society

COC

CMS 347K

Rhetoric of Popular Culture

COC

J 326F

Topics in Texas Sports and Media

COC

J 349G

Sports Journalism

COC

RTF 359

Topic:  Youth and Social Media

COC

KIN 350

Sociological Aspects of Sport and Physical Activity

COE

KIN 354

Sport Marketing

COE


10. Other certificate requirements:
The certificate program consists of 3 required courses and 9 hours of elective courses. At least 9 hours of the coursework must be in upper-division courses. Of the 18 semester hours required for the concentration, at least 9 hours must be completed in residence.
11. Give a detailed rationale for change(s):

The purpose of the certificate is to foster interdisciplinary dialogue and research on sports, media and culture, an emphasis that will build upon the College’s expertise. When combined with the University’s long-standing interest in sports-related activities, the certificate will elevate contemporary discussions of sports and American culture as well as the role of competitive athletics on the international scene.



College/School Approval Process:
Approver: Sheldon Ekland-Olson on May 10, 2011
Title: Director of the School of Human Ecology

To view the edited version of the catalog changes click the PDF link at the beginning of this document.