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Sport tourism can transform a city, bring major economic gains, says sport policy expert

Sport tourism can transform a city, bring major economic gains, says sport policy expert

You know you’re a good marketer when you can attract tourists to your town for a regatta — and the nearest navigable body of water is almost 1,000 miles away. Alice Springs, a city in the Australian Outback, took on the challenge and created the quirky Henley-on-Todd Regatta in 1962 to celebrate a couple of…   » Continue Reading