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Sport tourism can transform a city, bring major economic gains, says sport policy expert

Sport tourism can transform a city, bring major economic gains, says sport policy expert

You know you’re a good marketer when you can attract tourists to your town for a regatta — and the nearest navigable body of water is almost 1,000 miles away. Alice Springs, a city in the Australian Outback, took on the challenge and created the quirky Henley-on-Todd Regatta in 1962 to celebrate a couple of…   » Continue Reading

Twenty-seven Longhorns represent six countries in 2008 Olympic Games

Twenty-seven Longhorns represent six countries in 2008 Olympic Games

Going for Gold: Twenty-two current or former Longhorn student-athletes have earned spots on their respective countries’ 2008 Olympic team and a total of 27 athletes and coaches will represent their countries from Aug. 8-24 in Beijing, China.