Professor finds thriving markets, vast business opportunities and optimistic consumers throughout continent
Africa Rising: Is Africa a lost cause? With stories of disease and famine coming out of the continent every day, it is easy to understand why some might come to that conclusion. Africa is a charity case, the thinking goes, and not a winning one at that. Even the brightest academics like Vijay Mahajan can be swayed by the constant wave of negativity about Africa in the mainstream media. To set the record straight, he embarked on a journey across Africa, traveling thousands of miles and listening to hundreds of stories from business leaders, entrepreneurs and consumers over three years.