Visual Style and Public Relations Guidelines

Alicia Dietrich

The Visual Standards Guideline for the College of Fine Arts has been developed to ensure consistent use of the college’s new logo. More than just a design and typeface, our identity is an important business tool that should be employed with care, consistency and consideration. It is meant to help people quickly identify and recognize our college and university out of the thousands of images and messages that vie for attention in the market today.

Because of the diverse nature of the College of Fine Arts with its four units, flexibility was a major consideration. Units that already have logos and/or typefaces will be able to maintain their individuality and uniqueness within the framework of the College of Fine Arts organization. The college logo is meant to be incorporated into unit publications alongside unique unit logos and typefaces.

Anyone who is responsible for creating or influencing the College of Fine Arts’ outward expression in marketing, publicity, promotional items should refer to these guidelines.

All questions in regards to the Visual Standards Guideline should go to:

Alicia Dietrich
Director of Public Affairs
Dean's Office, College of Fine Arts

Please download the Visual Standards Guide PDF and refer to it often:


The various versions of the Logo and Wordmarks can be downloaded from the links below.

College of Fine Arts Logo
College of Fine Arts Alumni Logo
College of Fine Arts Stationery Logo

If the project you are working on is Web related, please see our Web Publishing page.