S. Craig Watkins

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College of Communication


S. Craig Watkins is associate professor in the Department of Radio-Television-Film, the Department of Sociology and the Center for African and African American Studies. His teaching and research interests focus on race, media, hip hop studies and digital media cultures.

Dr. Watkins’ latest research explores young people’s creative participation in games, social media and digital communities such as MySpace. In his forthcoming book, he takes a close look at how these innovative behaviors are transforming youth culture, identity and everyday lives.

In 2006 Dr. Watkins was a participant in the MacArthur Foundation’s study of how digital media is changing the way young people learn. His co-authored chapter on race, learning and video games will be published in 2008 in a unique volume examining the ecology of games. His last book, “Hip Hop Matters: Politics, Pop Culture and the Struggle for the Soul of a Movement” (Beacon Press, 2005), is an insightful analysis of contemporary youth cultural trends.


Fall 2007

Introduction to Research Methods, RTF 330K
Digital Media: Innovative Uses and Consequences, RTF 386C