Jerome Williams is the F.J. Heyne Centennial Professor in Communication in the university’s Department of Advertising and holds a joint appointment in the Center for African and African American Studies.
Dr. Williams’ research interests cover a number of areas in the consumer marketing domain, with an emphasis on multicultural marketing. He has conducted research on marketing communications and promotion strategies targeting multicultural market segments, consumer behavior of multicultural market segments, Internet privacy and public health communication issues.
Dr. Williams is co-editor of “Diversity in Advertising: Broadening the Scope of Research Directions” and co-author of a forthcoming book on consumer racial profiling. He has testified in a number of court cases as an expert witness on consumer response to advertising strategies and on consumer racial profiling.
Consumer Discrimination in Marketplace, ADV 378 Multicultural Advertising: Theory & Research, ADV 385