The University of Texas at Austin introduces five new broadcast advertising spots featuring the voice of world renowned opera star Barbara Conrad.
The 30-second ads are broadcast during televised NCAA sporting events. The air time is provided to participating universities free of charge. Ads also are shown at sporting events on the university campus.
Conrad has been one of the world's most celebrated mezzo-sopranos over a long and
distinguished career. A 1959 graduate of the university, she was at the center of a national
civil rights controversy in 1957 when she was removed from the lead role in the opera Dido
and Aeneas' because she was cast opposite a white student who was the male
lead. Conrad's life is chronicled in the documentary "When I Rise: The Story of
Barbara Smith Conrad," produced by the university's Dolph Briscoe Center for American
History.
Four of the new spots extend a tone and concept introduced eight years ago in ads that
featured the voice of the late Walter Cronkite, legendary broadcast journalist and university
alumnus. Cronkite died in July 2009 at the age of 92. A fifth ad highlights the
university's "Hook 'em, Horns" rallying cry. The images in the "Hook 'em"
ad were collected from Longhorns around the world who were engaged in the
project through social media. All of the ads close with Conrad proclaiming the
university's well known and celebrated motto, "What Starts Here Changes the World."
"Our previous ads focused on the university and its relationship to the creative community of
Austin," said Don Hale, vice president for public affairs. "Most of the new ads bring the
viewer right to the university and display the beauty of the campus."
The ads were produced by the offices of Public Affairs and Development. Original
music was created by the Austin-based firm, Tequila Mockingbird.
Spanish versions of the five broadcast advertisements are also available below. The Spanish language spots feature the voice of Regina Rodriguez, anchor of Univision in Austin.
1. "Three Words" |
| Watch "Three Words" |
Across the globe, in places far and wide, we speak a language that unites, inspires and
defines us. All with only three words: "Hook 'em Horns!" The University of Texas at Austin. What starts here changes the world. |
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2. "World" |
| Watch
"World" |
It marks the passage of time. Serenades us. Offers up its halls for study. And though it
stands 307 feet tall it can be seen around the world. The University of Texas at Austin. What
starts here changes the world. |
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3. "Stand" |
| Watch
"Stand" |
It stands for higher learning. Opportunity. Discovery. Pride. Or to put it another way, The
University of Texas at Austin. What starts here changes the world. |
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4. "One" |
| Watch
"One" |
How do you go about changing the world? You start with one molecule. One word. One brush
stroke. One purpose. The University of Texas at Austin. What starts here changes the world. |
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5. "Brag" |
| Watch
"Brag" |
We could tell you about all the far-reaching work going on across campus. We could go on
about our students and our mission to transform lives. But it's not in our nature to
brag. Unless, of course, it's true. The University of Texas at Austin. What Starts here
changes the world. |
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| La Universidad de Tejas está introduciendo cinco nuevas transmisiónes de publicidad por televisión con la voz de Regina Rodriguez, una presentadora de Univision en Austin. |
1. "Tres Palabras" |
| Mira "Tres Palabras" |
En todo el mundo, incluso en los lugares más vastos y remotos, hablamos un mismo idioma que nos une, nos inspira y nos define. Lo decimos todo con tan sólo tres palabras: "Hook 'em Horns!" La Universidad de Tejas en Austin. Lo que aquí empieza cambia el mundo. |
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2. "Mundo" |
| Mira
"Mundo" |
Marca el paso del tiempo. Nos da una serenata. Nos ofrece sus corredores para estudiar. Y aunque mide menos de cien metros del alto puede ser vista en todo el mundo La Universidad de Tejas en Austin. Lo que aquí empieza cambia el mundo. |
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3. "Símbolo" |
| Mira
"Símbolo" |
Equivale a educación superior. A oportunidad. A descubrimiento. A orgullo. O cicho de otra manero, La Universidad de Tejas en Austin. Lo que aquí empieza cambia el mundo. |
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4. "Una" |
| Mira
"Una" |
¿Cómo se hace para cambiar el mundo? Se empieza con una molécula. Con una palabra. Una pincelada. Una meta. La Universidad de Tejas en Austin. Lo que aquí empieza cambia el mundo. |
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5. "Presumir" |
| Mira
"Presumir" |
Podríamos contarte acerca del gran trabajo que se hace en nuestro campus. Podríamos sequir contandote sobre nuestros estudiantes o sobre sequir contandote sobre nuestros estudiantes o sobre nuestra misión para transformar vidas. Sin embargo no nos gusta presumir. A menos que sea cierto. La Universidad de Tejas en Austin. Lo que aquí empieza cambia el mundo. |
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