The University of Texas at Austin- What Starts Here Changes the World
Services Navigation
  UT Home -> Inside UT -> What Starts Here Changes the World -> Walter Cronkite TV Spots

Back to 2010 TV Spots Featuring
World Renowned Opera Star Barbara Conrad

What Starts Here Changes the World TV Spots
Featuring Legendary Newsman Walter Cronkite

In 2002, The University of Texas at Austin developed nine new broadcast advertising spots, narrated by legendary newsman Walter Cronkite, that focus on the university as a driving force for discovery and innovation in the Austin community. The ads emphasize how the university and Austin together forge a dynamic, creative and diverse community that few American cities can match.

Screen shot of Tower and view of Austin's skyline from Town Lake in Soul video

The 30-second spots were produced in conjunction with the strategic planning and positioning firm GSD&M Advertising.

The series incorporates a new theme, “What Starts Here Changes the World,” developed by the university’s Office of Public Affairs and the Center for Brand Research in concert with GSD&M, in a year-long project led by Advertising Professors Neal Burns and Deborah Morrison.

“Austin, Texas is the ‘City of Ideas’—a city that brings the doers and dreamers together to see new things, dream new dreams and create things and experiences that make a difference,” said Roy Spence, founder and president of GSD&M Advertising.

“The heartbeat of this City of Ideas is the University of Texas, a place of learning, discovery, leadership, freedom and responsibility, where everyone is a student of both our proud heritage as well as a seeker of what is next. The University of Texas and the City of Ideas, working, living and learning together. What starts here changes the world—that is what this new campaign for the University of Texas is all about.”

“What starts here at UT is an amazing array of life-altering events,” said Morrison, associate professor of advertising. “Certainly, this theme speaks to that energy and optimism.”

Air time for the ad spots, which typically are broadcast during televised NCAA sporting events, is provided to the participating universities free of charge. 

1. “Self-discovery”/“Autodescubrimiento”

Watch “Self-discovery” Why is The University of Texas at Austin so special? Is it the academics? The rich cultural diversity? Is it the open minds and curious thinkers that inspire self-discovery? Yes. What starts here changes the world.
Mira “Autodescubrimiento” ¿Por qué es tan especial la Universidad de Texas en Austin? ¿Serán los programas académicos? ¿La rica diversidad cultural? O, ¿acaso es la libertad de prejuicios de éstos pensadores la cuál inspira en ellos y los lleva al autodescubrimiento? Sí. Lo que empieza aquí cambia al mundo.
 

2. “Place”/“Lugar”

Watch “Place” We serve a place as big as it is diverse. Maybe that’s why we’re so single-minded in our purpose: to help transform individuals into the thinkers, dreamers and leaders of tomorrow. What starts here changes the world.
Mira “Lugar” Servimos a un lugar tan grande como su diversidad. Tal vez por ello somos tan precisos en nuestro propósito: ayudar a transformar y convertir a personas en los pensadores, soñadores y líderes del futuro. Lo que empieza aquí cambia al mundo.
 

3. “Yourself”/“Tú mismo”

Watch “Yourself” There are many things to discover at The University of Texas at Austin: art, science, curious thinkers, open minds and quite possibly…yourself. What starts here changes the world.
Mira “Tú mismo” Existen tantas cosas que descubrir en la Universidad de Texas en Austin: arte, ciencias, pensadores curiosos, libres de prejuicios y posiblemente…te encuentres a ti mismo. Lo que empieza aquí cambia al mundo.
 

4. “Rallying Cry”/“Grito de emoción”

Watch “Rallying Cry” Is there a rallying cry for the thinkers and doers of tomorrow? A motto that sums up their passion for creativity and their pursuit of discovery? Sure there is: Hook ’em, Horns. What starts here changes the world.
Mira “Grito de emoción” ¿Existe alguna forma de expresión para esos pensadores y creadores del futuro? ¿Algún lema que sume su pasión por la creatividad y su persistencia al descubrimiento? ¡Claro que sí existe! “Hook ’em, Horns.” Lo que empieza aquí cambia al mundo.
 

5. “Meeting of the Minds”/“Junta de mentes”

Watch “Meeting of the Minds” If you hosted a meeting of the minds—a place where the right-brained dreamers inspired the left-brained doers—where would you gather? What starts here changes the world.
Mira “Junta de mentes” Si usted celebrará una junta de mentes, donde los pensadores que usan el hemisferio derecho inspirarán a pensadores que usan el izquierdo, ¿dónde los reuniría? Lo que empieza aquí cambia al mundo.
 

6. “Soul”/“Alma”

Watch “Soul” It’s hard to describe the heart of a city as diverse and creative as Austin. It’s not hard, however, to show you its soul. What starts here changes the world.
Mira “Alma” Es díficil describir el corazón de una ciudad tan diversa y creative como Austin. Sin embargo, no es díficil mostrarte su alma. Lo que empieza aquí cambia al mundo.
 

7. “Sole Purpose”/“Propósito principal”

Watch “Sole Purpose” It’s a place that breathes life into ideas…a network for the creative thinkers, entrepreneurs and pioneers of tomorrow. Is it any wonder that sitting at its center is a university whose sole purpose is helping people discover theirs? What starts here changes the world.
Mira “Propósito principal” Es un lugar el cual da vida a ideas…una cadena que une creativamente a los pensadores, empresarios y pioneros del futuro. ¿No es maravilloso que en el centro de éste lugar se encuentre una universidad cuyo propósito es ayudar a la demás gente a descubrir su propio centro? Lo que empieza aquí cambia al mundo.
 

8. “Horns Up”/“Horns up”

Watch “Horns Up” Get your bachelor’s degree. Get your master’s. Or get your Ph.D. But most of all…get your horns up. What starts here changes the world.
Mira “Horns up” Termina tú licenciatura, termina tú maestría o tú doctorado. Pero lo más importante de todo…“get your horns up.” Lo que empieza aquí cambia al mundo.
 

9. “Breakfast Tacos”/“Tacos mañaneros”

Watch “Breakfast Tacos” We start each day with wide-eyed opportunities for learning, with a curiosity to discover, a responsibility to explore…and with a couple of breakfast tacos. What starts here changes the world.
Mira “Tacos mañaneros” Empezamos cada día con amplias oportunidades para aprender, con la curiosidad de descubrir, con la responsabilidad de explorar…y sobre todo, con un par de tacos mañaneros. Lo que empieza aquí cambia al mundo.

Download Video Players



  Updated 2010 August 31
  Comments to utopa@www.utexas.edu