The University of Texas at Austin
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Group E-Mail

Determining Appropriate Messages

Users considering sending a message via the Group E-Mail System should consider the following four questions:

  • Does the message further the business of the university?

  • Does the email content impact a significant percentage of the recipients of the list?

  • Are message recipients likely to be interested in the subject or need to know the subject information?

  • Does the message meet any additional criteria communicated by the Group Contact?

In addition, messages must fit in to one of the following categories:

  • Informational - Any communication that increases the awareness of cost-free campus activities, events, or services, including volunteer activities. Examples of topics acceptable for Informational messages include parking disruptions, game day schedules, Mooove-In, Orange Santa, free holiday music, passport services, etc.

  • Promotional – Any communication that announces an opportunity to attend a ticketed event or visit a retail outlet, such as an athletic competition, museum store, or theatrical entertainment. The announcement must be relevant to current employees by offering a discount or other unique opportunity.

    Note: University students and employees may unsubscribe from receiving Informational and Promotional messages via Official E-mail Options.

  • Official - A communication that is a required notification or requires some action on the part of the recipient, or an important communication from an executive officer or designated representative. Examples would be a message from Payroll telling employees how to claim their W-2 forms, or a message from the President’s office announcing the President’s retirement.

Last updated February 26, 2014 @ 3:14 pm

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