The University of Texas at Austin

ITS Style Guide

Service and Product Names

ITS service names

Use the following naming and capitalization for ITS service and product lines. In some cases, products and services have a long name that should be used on first use. Afterward, you can use the shorter name. If a service or product does not have a short name, use the listed name. Follow the punctuation and capitalization as listed. In page titles and other headings, you may use the short name.

List of ITS Service Names, First and Subsequent Usage
First Use Subsequent Use (if Different) Documentation URL
Austin Exchange Messaging Service (AEMS) AEMS http://www.utexas.edu/its/messaging/
BevoWare. Note the capital "W." Same http://www.utexas.edu/its/bevoware/
Blackboard (courses.utexas.edu) Blackboard

http://www.utexas.edu/its/blackboard

http://www.utexas.edu/cit/blackboard

Campus Computer Store Same http://computerstore.utexas.edu
ITS Help Desk (not Helpdesk) ITS Help Desk http://www.utexas.edu/its/help/
Public Network Access (PNA) PNA https://management.pna.utexas.edu
Resnet Same http://resnet.utexas.edu

SmartVoice. Note the capital "V."

Same http://www.utexas.edu/its/smartvoice/
TXShop. Note the capitals "TXS." Same http://utdirect.utexas.edu/txshop/
Webmail (webmail.utexas.edu). Note the lowercase "m." Webmail http://www.utexas.edu/its/webmail
WebSpace (webspace.utexas.edu). Note the capital "S." WebSpace http://www.utexas.edu/its/webspace/
Unix Timesharing Service (uts.cc.utexas.edu) UTS N/A
UT Direct (https://utdirect.utexas.edu/) UT Direct N/A
UT Directory (http://www.utexas.edu/directory) UT Directory http://www.utexas.edu/directory/about.php
UT Network (UTnet) UTnet http://www.utexas.edu/its/network/department/index.html
UT Network Information Center (UTnic) UTnic http://www.utexas.edu/its/utnic/index.html
UT Web Central (http://www.utexas.edu) UT Web Central or Web Central. N/A

External product names

Use the form preferred by the vendor. Examples: Dreamweaver, Microsoft Word, ImageReady, Photoshop, PowerPoint. Consulting the company's Web site is usually the best way to ensure that you have the correct capitalization. Look for how the company uses the name in text. Do not look at the logos, which may be stylized in slightly different ways.

Except for widely known software and computer languages, the full form of the name should be the first form used, followed thereafter by the common name: for example, Standard Generalized Markup Language (SGML).

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