The University of Texas at Austin
  • Rao paper honored by journal

    By Robin Gerrow
    Published: Jan. 27, 2009
    Rao

    An article by Finance Professor Ramesh Rao, “Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth,” was a finalist for the Journal of Marketing‘s Maynard Award, an honor given to articles ranked among the top three published by the journal during the year. The article creates a theoretical framework for showing the value of marketing. The Maynard Award recognizes the Journal of Marketing article that makes the most significant contribution to marketing theory and thought within the calendar year. Rao also earned the Mirae Asset Securities Co., Ltd. Outstanding Paper Award at the 3rd International Conference on Asia-Pacific Financial Markets for his paper “Contract Hetergeneity, Operating Shortfalls and Corporate Cash Holdings: Theory and Empirical Evidence.”

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