The University of Texas at Austin
  • Demand far exceeds supply for BCS game tickets

    By Texas Athletics
    Texas Athletics
    Published: Dec. 11, 2009

    Along with excitement surrounding the Texas Football team’s second appearance in the BCS championship game in the past six years have come questions. Namely, where are all the tickets?

    BCS executive director Bill Hancock explains the process.

    “Each school gets the same number,” Hancock said. “Both Texas and Alabama received an allotment of 19,000.”

    Capacity for the Rose Bowl is 94,000, and Hancock said this year’s per-team allotment is 3,000 tickets higher than the past three years, because the Rose Bowl Stadium’s seating capacity is greater than the other three stadiums that host the game when it is played in Phoenix, New Orleans and Miami.

    Even though this game is the Citi BCS National Championship Game, it’s still organized and orchestrated by the local committee — in this case, the Tournament of Roses. The number of seats in the team allotment was negotiated between the BCS group and the Tournament of Roses.

    The remainder of the tickets are being used by the Tournament of Roses to honor ongoing relations with members, sponsors and other business and community partners.

    After those commitments are met, the schools get their allotment. This year, the initial number turned out to be 19,000, which is less than the 21,500 the university was granted during its 2005 national championship appearance.

    And that decrease simply isn’t compatible with a fan base that has grown significantly since the Longhorns won their fifth national championship in 2005.

    The Longhorns were blessed with a record 84,000 season-ticket holders for this past season at the newly expanded Darrell K Royal-Texas Memorial Stadium, and Texas Athletics received 32,000 pre-orders for the national championship game by the Dec. 2 deadline.

    From this year’s allotment, 1,900 tickets — the usual 10 percent — were reserved for students. In addition, 2,800 were allocated for band, football family members, sponsors as well as university and system officials — the same number as the 2005 dispersal.

    That leaves almost 15,000 remaining tickets available for donors to The Longhorn Foundation. Tickets are then allocated according to Athletics policies, and priority is based on annual giving totals with a cumulative total used as a tiebreaker.

    “We have been consistent and fair in our ticket policies since The Longhorn Foundation was formed, and we are grateful for our loyal fans who regularly fill our stadium,” Men’s Athletics Director DeLoss Dodds said. “But when we go on the road, the application of our ticket policies can unfortunately only reward a segment of our fans due to demand far exceeding supply.

    “We are trying hard to help as many fans as we can make it to the game.”

    • Quote 2
      bill said on Jan. 1, 2010 at 11:39 p.m.
      does anyone know if anything special will occur on game day on campus?
    • Quote 2
      Art and Kelly Barrow said on Dec. 28, 2009 at 12:31 p.m.
      While I understand that only a certain allotment was given to each university, I do not understand why my husband and I did not receive a letter to be given the opportunity to reserve tickets. We are foundation members, and our annual contribution is $7,500 per year. Can someone please explain to me how the decision is made to send letters for a chance to request tickets?
    • Quote 2
      CJ said on Dec. 16, 2009 at 11:46 p.m.
      We are the ones going to school with the players and have personal relationships -- I'm pretty sure they'd want their class there rooting them on, instead of a bunch of old people they don't even know... I guess the $20,000 a year I pay for college doesn't buy a football ticket.
    • Quote 2
      RNK said on Dec. 16, 2009 at 4:07 p.m.
      Demand exceeding supply is evidence that the arbitrarily chosen price, determined by the seller, is too low. Forcing the prices to remain low (for whatever reasons) means that a rationing scheme outside the price structure needs to be created, whether it's by allocating seats to specific schools, organizations, or by time of ordering. No matter how this structure is set up, one thing is certain: not everyone who wants and can afford a ticket (at the listed price) will get one.
    • Quote 2
      Chris Corea said on Dec. 16, 2009 at 2:46 p.m.
      Why not do away with the BCS and all of its flaws and have the game every year in the Cotton Bowl Stadium. All the political ticketing provisions should be regulated by the NCAA with guidelines allowing the student body to purchase tickets before others are given the opportunity. We have plenty of seats in Dallas and no one puts on a party like those of us in Texas.
    • Quote 2
      doug said on Dec. 16, 2009 at 2:12 p.m.
      Thank you for finally publishing information about bowl game tickets. No information has been posted on either the Texas sports or Texas box office web pages. Also, up until now not a single press release had been issued. But that shouldn't be surprising given the Texas box office has one of the worst and least informative web pages ever created.
    • Quote 2
      BG said on Dec. 15, 2009 at 5:02 p.m.
      Everyone needs to get over it. I was able to get tickets outside of the university for the 2005 championship and was able to make sure I would get student tickets this time. If you care enough, you can get tickets for normal prices. Now is the wrong time to start trying to find tickets for a fair price. The window is closed... try harder and earlier next time.
    • Quote 2
      john said on Dec. 15, 2009 at 3:22 a.m.
      I can't wait 'till I graduate... I'll be able to get tickets to big games too :)
    • Quote 2
      Tyler Durden said on Dec. 14, 2009 at 4:28 p.m.
      My point is that we all make choices. If you dedicate your life to getting those coveted tickets, you can do it. I see Cadillac drivers everyday that can pay their electric bill, yet they go THUMP THUMP THUMP as they drive themselves to poverty. Choices... for better or for worse. I bought a 50" LCD TV and $100 worth of chicken wings for less than tickets would cost and I am delighted with my choice.
    • Quote 2
      helen said on Dec. 14, 2009 at 1:23 p.m.
      Not every Longhorn becomes an investment banker! It would be nice if a percentage of those tickets were reserved for a lottery among those who can't "give the most." Longhorn Foundation or Texas Exes membership is a reasonable request. (I'm neither, so this is not a self serving comment.) I'm probably also dreaming, too.
    • Quote 2
      Tyler Durden said on Dec. 14, 2009 at 12:01 p.m.
      Isabel, When you graduate from UT and get the job of a lifetime, you will see what is really fair. It's the Golden Rule, and until you are in a position to make the rules, you are foolish not to play by them. Students are only contributing citizens in training. Your day will come. TD
    • Quote 2
      Drew Carls said on Dec. 14, 2009 at 11:23 a.m.
      I appreciate the update and information on ticket allotment.
    • Quote 2
      Longhorn Fan said on Dec. 14, 2009 at 9:11 a.m.
      Boycott the System
    • Quote 2
      Mark Tebow said on Dec. 14, 2009 at 12:38 a.m.
      15000 to the Longhorn Foundation? That is ridiculous! The majority of the tickets should be going to the student body. After all, they are the ones attending the school at this time. It is THEIR team. The alumni had their chance to experience the college football atmosphere when the attended. That's how it should be.
    • Quote 2
      grant said on Dec. 13, 2009 at 12:41 a.m.
      "Along with excitement surrounding the Texas Football team's second appearance in the BCS championship game in the past six years have come questions." -- although this is technically true, it's the teams second BCS championship in the past 4 years. "And that decrease simply isn't compatible with a fan base that has grown significantly since the Longhorns won their fifth national championship in 2005." -- this is a true/false statement. Fan base has grown, but it was our 4th national championship in 2005, our 5th one will be this year.
    • Quote 2
      Isabel said on Dec. 12, 2009 at 7:01 p.m.
      It is unfortunate that the very ones who deserve a great shot at going are the students of both universities and to see that they are at the bottom of the barrel is exceedingly unfair. Seems once again money talks.
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