The university teamed up with marketing partner GSD&M and projection artists Klip Collective in 2011 on the creation of five new public service announcements (PSAs) to energize the “What Starts Here Changes the World” campaign, celebrate the university’s world-changing alumni and challenge students to aim higher.
The south and east sides of the Tower were transformed with cutting-edge video projections into a twirling Rubik’s cube of alumni portraits.
The first TV spot “Awards” debuted on the Longhorn Network and at Gone To Texas, the university’s new student welcome event, on Aug. 26. The TV spots all appeared on TV channels such as Fox Sports, ABC, the Longhorn Network and ESPN as well as the Darrell K Royal-Texas Memorial Stadium’s high-definition video scoreboard in the fall.
This video showcases some of the behind the scene work it took to pull off the filming of the five 3-D Tower TV spots.
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Phenomenal. Makes me proud. Your whole campaign has been remarkable and yes, I have given my money. Your materials to alumni have never looked better. Keep up the great work.