The University of Texas at Austin
  • Suite of TV spots challenge students to aim high

    Published: Dec. 12, 2011

    When a university is as big and bold as The University of Texas at Austin, it’s only fitting that its branding and TV spots are, too.

    Along with creative partner GSD&M, the university developed five new public service announcements (PSAs) in 2011 to energize the “What Starts Here Changes the World” campaign, celebrate the university’s world-changing alumni and challenge students to aim higher. They feature the Tower as a 3-D puzzle, twisting and turning with images of former students emerging from the structure.

    The filming of the new PSAs drew a great deal of attention from social media and news outlets when production company Klip Collective projected 3-D images of alumni such as Walter Cronkite, Lady Bird Johnson and Ricky Williams on 17 stories of the iconic Tower.

    Watch all five TV spots below as they appeared on TV channels and the Darrell K Royal-Texas Memorial Stadium’s high-definition video scoreboard in the fall.

    Watch “Awards”:

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    Watch “Footsteps”:

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    Watch “Look Up”:

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    Watch “Competition”:

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    Watch “Why”:

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    • Quote 2
      Tim said on Dec. 23, 2011 at 2:03 p.m.
      Those look amazing and like Thomas I wish I'd been there to see it. It really is great promotion for all students at UT.
    • Quote 2
      Rick Perkins said on Dec. 20, 2011 at 11:00 a.m.
      I DID have a chance to see this filmed during 2 hot nights in early August. Just happened to be walking around with my nephew and hopefully future Longhorn. Actually, I think the scope of the competition he saw flashed on the tower may have scared him from attending UT, because now he's talking about going to one of those flakey West Coast schools ... yikes! Its hot in the kitchen! Hook em, now more than ever!
    • Quote 2
      Dave Foyt said on Dec. 17, 2011 at 7:47 a.m.
      Great spots. It highlights the focal point of the university along with some of the distinguished alumni it has produced.
    • Quote 2
      Gerry said on Dec. 15, 2011 at 8:33 p.m.
      Cool. D-Day did the voiceover.
    • Quote 2
      Thomas Q Brady said on Dec. 14, 2011 at 11:32 a.m.
      1. No embed codes? Odd choice. 2. Really wish I could have seen this in person. I have never seen one of these 3d projection projects in person. 3. Why would you do this as a television commercial? The thing that makes this sort of presentation interesting is the use of real-world, physical space. Seeing this on TV is not impressive, because you see much more elaborate visualizations on any given television commercial, done with special effects. What makes this interesting is that it's not done with the post-production special effects of television. It's done in the real world, which makes it spellbinding in person, I'm told. On TV, though, it loses context and isn't even as visually interesting as the commercial spots before or after it. Another odd choice.
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