When a university is as big and bold as The University of Texas at Austin, it’s only fitting that its branding and TV spots are, too.
Along with creative partner GSD&M, the university developed five new public service announcements (PSAs) in 2011 to energize the “What Starts Here Changes the World” campaign, celebrate the university’s world-changing alumni and challenge students to aim higher. They feature the Tower as a 3-D puzzle, twisting and turning with images of former students emerging from the structure.
The filming of the new PSAs drew a great deal of attention from social media and news outlets when production company Klip Collective projected 3-D images of alumni such as Walter Cronkite, Lady Bird Johnson and Ricky Williams on 17 stories of the iconic Tower.
Watch all five TV spots below as they appeared on TV channels and the Darrell K Royal-Texas Memorial Stadium’s high-definition video scoreboard in the fall.