In this video, Dr. Natalie (Talia) Jomini Stroud discusses how our political behaviors and attitudes affect our media use. Stroud is an assistant professor of communication studies in The University of Texas at Austin’s College of Communication and assistant director of the Annette Strauss Institute for Civic Participation.
Her recent book, “Niche News: The Politics of News Choice” (Oxford University Press, 2011) explores the causes, consequences and prevalence of partisan selective exposure, the preference for likeminded political information. Her research on this topic has received several awards, including the K. Kyoon Hur Award from the International Communication Association.
Stroud is one of dozens of experts at the university who can speak to issues regarding the 2012 elections.
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If 40 percent of Republicans will look at a source that leans to the left and 25 percent of Democrats will look at a source that leans to the right than that is not "absolutely reversed". It appears Republicans are more willing to view a source that opposes their viewpoints while Democrats are less willing to do so.