The University of Texas at Austin

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  • Professor examines race and advertising

    By Tara Chandler
    Published: June 30, 2008
    Professor

    Jerome D. Williams, a professor of advertising and African American studies at the University of Texas at Austin, says advertisers remain skittish about backlash from consumers over black-and-white couples in romantic ads. Still, he’s noticed more “ethnically ambiguous” models in TV commercials. “You’re trying to straddle the fence, to get someone to appeal to an …

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