The University of Texas at Austin

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  • Marketing prof. gets book award

    By Tara Chandler
    Published: Oct. 18, 2007
    Marketing

    Marketing Professor Vijay Mahajan received the 2007 Berry-AMA Book Prize for the Best Book in Marketing from the American Marketing Association Foundation (AMAF). The book, “The 86% Solution: How To Succeed In the Biggest Market Opportunity of the 21st Century,” explains that the developing world now holds the greatest market potential for global companies. The …

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