The University of Texas at Austin

Business & Economy - Material Goods  RSS

  • McCombs professor discusses consumer behavior

    By Robin Gerrow
    Published: Feb. 23, 2009

    Past research has shown that opting for shared experiences such as vacations and theatre tickets will lead to more long-term happiness than will buying material goods. The research was co-authored by Leonardo Nicolao and Julie Irwin of the University of Texas McCombs School of Business. “Previous studies have only tested happiness with positive experiences versus …

    Read this story

    Comments disabled No Comments