This election year, expect political advertising to get more targeted and personalized, says Government scholar Victoria M. DeFrancesco Soto.
Expect More Anxiety and Hope in Ads for Texas Gubernatorial Race
The separate emotional tones of the Texas gubernatorial political ads reflect...
Comments Off No CommentsMarketing emotion and micro-targeting through political ads
Dr. Victoria M. DeFrancesco Soto is a Fellow at the Center for Politics and Governance...
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