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  • Rao paper honored by journal

    By Robin Gerrow
    Published: Jan. 27, 2009
    Rao

    An article by Finance Professor Ramesh Rao, “Marketing Initiatives, Expected Cash Flows, and Shareholders’ Wealth,” was a finalist for the Journal of Marketing‘s Maynard Award, an honor given to articles ranked among the top three published by the journal during the year. The article creates a theoretical framework for showing the value of marketing. The …

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