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  • Group awarded funding for advertising study

    By Tara Chandler
    Published: March 6, 2008

    The American Academy of Advertising has awarded $2,700 to the team of Jennifer Ball, Hyojin Kim and Patricia Stout for their proposed project on “The Effects of Corporate Credibility, Endorser Credibility and Brand Credibility on Consumer Responses to Direct to Consumer Advertising.” Ball and Kim are graduate students and Stout is the John P. McGovern …

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  • American Academy of Advertising Features

    Prof elected to lead advertising group
    Prof elected to lead advertising group
    Professor Jef Richards, a long-time faculty member in the Department of Advertising,...
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