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 February 8, 2011
| Time: | 5-6 p.m. |
| Description: | Professor Garrett Sonnier will discuss his research on the effect of online communications on firm sales. Much recent research addressing online communication focuses on ratings collected from online forums. In recent work, Sonnier and his colleagues look beyond ratings to a more comprehensive view of online communications, considering the sales effect of the volume of positive, negative and neutral online communications captured by Web crawler technology and classified by automated sentiment analysis.
Sonnier is assistant professor of marketing at the McCombs School of Business. He received his Ph.D. in marketing from the UCLA Anderson School of Management. His current research interests include product management, product and brand perceptions, pricing, Bayesian econometrics and multivariate Bayesian statistics. His research has been accepted for publication in Quantitative Marketing and Economics, Marketing Science and the Journal of Marketing Research. Prior to earning his Ph.D., Sonnier was a strategic planning manager for a major automotive company. |
| Location: | University Teaching Center 4.124 |
| URL: | More about this event... |
| Contact: | grace.kong@bba08.mccombs.utexas.edu |
| Sponsor: | McCombs School of Business |
| Admission: | Free |
| Categories: | Everyone, Lecture/talk, Research |
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