The McCombs Ethics and CSR Series welcomes Cara Chacon, director of social and environmental policy at Patagonia, Inc. Patagonia has managed to combine high-quality products with an ambitious environmental mission that also fits perfectly with their market positioning. The well-known outdoor apparel and supply company believes that business can inspire solutions to the environmental crisis. Their goal is that what they make and how they make it should cause the least possible harm to the environment. Chacon will explain why that is important to Patagonia and how they do it.