McCombs School of Business alumni are invited to a panel discussion on the return on investment of social media and the risks of ignoring this phenomenon. The panel is sponsored by the Kelley School of Business at Indiana University.
Social media has changed business, creating new opportunities to listen, engage and promote to target segments as never before. It has turned customers into a community and fans into a culture. As social media expands and demands further resources, this question has become urgent: What is the return on investment? This discussion will help provide clarity on how to evaluate and leverage opportunities to grow your bottom line. Panelists will share ideas and solutions that are working for their businesses. Learn more.